{"id":1550,"date":"2012-12-01T09:30:00","date_gmt":"2012-12-01T14:30:00","guid":{"rendered":"https:\/\/www.dialoginsight.com\/fidelisez-clientele\/"},"modified":"2023-06-14T20:49:01","modified_gmt":"2023-06-15T00:49:01","slug":"creating-loyal-customers","status":"publish","type":"post","link":"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/creating-loyal-customers\/","title":{"rendered":"Creating loyal customers"},"content":{"rendered":"<p>It\u2019s no secret that attracting a new customer costs more than increasing the value of an existing customer. The simplest formula to calculate their LTV (long term value) is to take a customer\u2019s average amount purchased per reporting period (e.g. months or quarters), multiply it by the number of periods in the year, then multiply the result by the number of periods that the customer has been with you. For example, if they spent on average $100 per month for two years, their LTV would be $2,400.<\/p>\n<p>To fully capitalize on your customers, so that they reach or exceed your target LTV, you need to establish a retention strategy. Email, a very inexpensive medium, can be a highly effective tool to help you attain your goal.<\/p>\n<p>Here are some useful strategies to consider:<\/p>\n<ul type=\"disc\">\n<li>Cross-sell your products<\/li>\n<\/ul>\n<p>In your purchase confirmation emails, propose complementary or similar products. You can also boost sales by bundling products and offering package deals. Following a transaction, offer the customer a discount coupon and motivate them to make another purchase now, instead of waiting for another time.<\/p>\n<ul type=\"disc\">\n<li>Encourage regular consumption<\/li>\n<\/ul>\n<p>If you sell a consumable product or service, determine how often each customer buys the item and send them an alert shortly before you anticipate their next purchase. Inform them of new trends, keep an eye on their needs and show them that you\u2019re an expert on this product.<\/p>\n<ul type=\"disc\">\n<li>Propose higher-value items<\/li>\n<\/ul>\n<p>A certain time after they make a purchase, offer your customer related products that are of better quality or are more advanced. Send out a series of automated emails to inform them on your full range of products or services, as well as how to get the most from them. For best results, personalize your emails based each customer\u2019s purchase history and shopping behaviour.<\/p>\n<ul type=\"disc\">\n<li>Create a sense of urgency<\/li>\n<\/ul>\n<p>Notify your customers by email when an item is about to go out of stock. Indicate that you\u2019re aware of their interest in the product.<\/p>\n<ul type=\"disc\">\n<li>Show your appreciation<\/li>\n<\/ul>\n<p>On occasion, send your customers a message conveying your gratitude and acknowledging their contribution to your business. Build a genuine relationship of give-and-take.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that attracting a new customer costs more than increasing the value of an existing customer.<\/p>\n","protected":false},"author":3,"featured_media":186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omni-channel-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating loyal customers - Dialog Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/creating-loyal-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating loyal customers - 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