{"id":1614,"date":"2016-06-01T19:08:00","date_gmt":"2016-06-01T23:08:00","guid":{"rendered":"https:\/\/www.dialoginsight.com\/taux-ouvertures-mobiles-industrie-faites-vous-partie-top-3\/"},"modified":"2024-04-10T13:36:47","modified_gmt":"2024-04-10T17:36:47","slug":"mobile-open-rates-industry-are-you-top-3","status":"publish","type":"post","link":"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/mobile-open-rates-industry-are-you-top-3\/","title":{"rendered":"Mobile open rates by industry: are you in the top 3?"},"content":{"rendered":"\n<p>Over the last 6 months we observed that Canadian emails sent from the Dialog Insight platform show mobile open rates higher than desktop open rates. Have you observed such a trend within your industry? Are your mobile adaptation efforts worth all the work? Not surprisingly, the top 3 industries that increased the average of email mobile open rates for May 2016 are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Media and content distributors \u2013 59.2%<\/li>\n\n\n\n<li>Tourism, hotel and entertainment businesses \u2013 55.1%<\/li>\n\n\n\n<li>Retail trade businesses \u2013 53.2%<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s the evolution of mobile open rates for each industry since the beginning of 2016.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"583\" height=\"340\" src=\"https:\/\/www.dialoginsight.com\/wp-content\/uploads\/2024\/04\/image.png\" alt=\"\" class=\"wp-image-7742\" srcset=\"https:\/\/www.dialoginsight.com\/wp-content\/uploads\/2024\/04\/image.png 583w, https:\/\/www.dialoginsight.com\/wp-content\/uploads\/2024\/04\/image-300x175.png 300w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><\/figure>\n\n\n\n<p>As you can see, almost all industries are close or over the 50% mark of mobile open rates to reach an average of 53.4% in May. So, if you have not already started thinking about your mobile strategy, it is time to do so. Here are <a href=\"https:\/\/www.dialoginsight.com\/en\/resources\/academy\/blog\/mobile-version-4-steps-to-adjust-your-content\">4&nbsp;easy&nbsp;steps<\/a> to help you get started with content adaptation. Do not hesitate to <a href=\"https:\/\/www.dialoginsight.com\/en\/contact\/\">contact our team<\/a> if you need help. We will be happy to guide you through all the steps.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the last 6 months we observed that mobile open rates are higher than desktop open rates. Are your mobile adaptation efforts worth all the work?<\/p>\n","protected":false},"author":3,"featured_media":350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omni-channel-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile open rates by industry: are you in the top 3? - Dialog Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/mobile-open-rates-industry-are-you-top-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile open rates by industry: are you in the top 3? - Dialog Insight\" \/>\n<meta property=\"og:description\" content=\"Over the last 6 months we observed that mobile open rates are higher than desktop open rates. Are your mobile adaptation efforts worth all the work?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/mobile-open-rates-industry-are-you-top-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Dialog Insight\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-01T23:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-10T17:36:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dialoginsight.com\/wp-content\/uploads\/2023\/05\/taux-douvertures-sur-mobiles-par-industrie-_-faites-vous-partie-du-top-3-_.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sophie Lamarche\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Lamarche\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/mobile-open-rates-industry-are-you-top-3\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/mobile-open-rates-industry-are-you-top-3\/\"},\"author\":{\"name\":\"Sophie Lamarche\",\"@id\":\"https:\/\/www.dialoginsight.com\/en\/#\/schema\/person\/86b00483c1475c0aee1c3cf21cf7292e\"},\"headline\":\"Mobile open rates by industry: are you in the top 3?\",\"datePublished\":\"2016-06-01T23:08:00+00:00\",\"dateModified\":\"2024-04-10T17:36:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/mobile-open-rates-industry-are-you-top-3\/\"},\"wordCount\":174,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/mobile-open-rates-industry-are-you-top-3\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dialoginsight.com\/wp-content\/uploads\/2023\/05\/taux-douvertures-sur-mobiles-par-industrie-_-faites-vous-partie-du-top-3-_.jpeg\",\"articleSection\":[\"Omni-Channel Marketing Campaign\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/mobile-open-rates-industry-are-you-top-3\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/mobile-open-rates-industry-are-you-top-3\/\",\"url\":\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/mobile-open-rates-industry-are-you-top-3\/\",\"name\":\"Mobile open rates by industry: are you in the top 3? 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