{"id":1897,"date":"2022-09-27T13:52:00","date_gmt":"2022-09-27T17:52:00","guid":{"rendered":"https:\/\/www.dialoginsight.com\/marketing-fetes-de-fin-d-annee\/"},"modified":"2023-07-12T16:06:34","modified_gmt":"2023-07-12T20:06:34","slug":"marketing-holiday-season","status":"publish","type":"post","link":"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/marketing-holiday-season\/","title":{"rendered":"Marketing Strategy for the Holidays: Ideas and Tips for Successful Emails"},"content":{"rendered":"
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Take advantage of the holiday season to strengthen your relationship with your customers and be part of their Christmas planning.<\/p>\n

In 2021, 61% of consumers started their Christmas shopping in November. October is just around the corner, avoid running, avoid the crowd\u2026 Get noticed. Be in the inbox of your customers and contacts before the high season!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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1. Find the balance between promotional message and relational message<\/h2>\n

We believe that this year, even more than the previous years, people will be on the lookout for promotional offers for the holiday season. With inflation, budgets are more limited BUT the need to do good and to please is also present!<\/p>\n

This is an opportunity to offer a little something or address a special offer to your most loyal customers.<\/p>\n

Access to exclusive content, preview offers or a thank you message for their loyalty are attentions that will help build a strong relationship. This also helps to engage your contact and build loyalty to your brand. If your campaign is successful, your customers will share it or tell their friends about it.<\/p>\n

You don’t necessarily need<\/span> a commercial objective to score points with your customers \ud83d\ude0a<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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2. Create and dare new or unique designs to make your emails festive<\/h2>\n

Let your creativity flow when designing your campaigns. You won\u2019t be the only company sending an email on the subject this year. To set you apart and inspire you, here are some ideas for the holiday season:<\/p>\n

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a. Share a personalized gift list<\/h3>\n