{"id":1950,"date":"2022-12-01T10:53:00","date_gmt":"2022-12-01T15:53:00","guid":{"rendered":"https:\/\/www.dialoginsight.com\/guide-creer-un-calendrier-editorial\/"},"modified":"2025-10-17T11:14:10","modified_gmt":"2025-10-17T15:14:10","slug":"step-by-step-guide-to-create-an-editorial-calendar","status":"publish","type":"post","link":"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/","title":{"rendered":"Step-By-Step Guide to Create an Editorial Calendar for Your Marketing Campaigns"},"content":{"rendered":"
\n
\n
\n
\n
\n
\n
\n
\n
\n

Here we are in December already! Planning for the upcoming year begins as one year comes to an end. Marketing teams must create an editorial calendar for the upcoming year\u2019s activities in order to schedule the creation of content and the implementation of strategies. This is your chance to prepare the calendar if you haven\u2019t already.<\/p>\n<\/p>\n

Why is it important to create an editorial calendar and what does it involve?<\/h2>\n

An editorial calendar is a document that manages the creation and release of your marketing content for the next year. It outlines your content marketing strategy, dates, topics, and types of content. An editorial calendar can help you\u00a0save time and resources<\/strong>\u00a0by keeping\u00a0track of the right people to reach at the right time with the right message<\/strong>. It makes it easy for everyone in your organization to know what content is coming up and when it\u2019s supposed to be published.<\/p>\n

An editorial calendar will also\u00a0ensure that you are producing content consistently throughout the year instead of haphazardly launching campaigns<\/strong>\u00a0as they come to mind. You\u2019ll be able to see when certain topics will be relevant so you can plan ahead and publish content at the right time. It will also help you plan content for future marketing campaigns so you can ensure your campaigns aren\u2019t overwhelming your audience. An editorial calendar is essential when managing multiple marketing campaigns at the same time.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

\n
\n
\n
\n
\u00a0<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
\n
\n
\u00a0<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
\n

Steps to create an editorial calendar<\/h2>\n

Step 1: Define your marketing goals<\/h3>\n

Every successful marketing campaign starts with a goal. Before you create your editorial calendar, you should first understand the goals of your marketing campaign.\u00a0A marketing goal is a precise, quantifiable target that supports your overall business objectives.<\/strong>\u00a0An unfocused campaign is ultimately a waste of money.<\/p>\n

\n\n\n\n\n\n
\n

Increase brand awareness.<\/strong><\/p>\n<\/td>\n

\n

Increase website traffic.<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Generate high-quality leads.<\/strong><\/p>\n<\/td>\n

\n

Boost brand engagement.<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Acquire new customers.<\/strong><\/p>\n<\/td>\n

\n

Increase sales\\revenue.<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

If you\u2019re hosting a special event, you want to increase your brand awareness. If you\u2019re launching a new product, you want to increase sales by generating more leads. If you\u2019re not sure what your goals should be, you can refer to this\u00a0article<\/a>. Once you know your goals, you can decide how you want to reach your target audience.<\/em><\/p>\n<\/p>\n

Step 2: Define Your Audience(s)<\/h3>\n

You have your goals set, now it\u2019s time to define your audience. Your goals will determine who your audience is, and your audience will determine what types of content you publish. Your target audience is the customers most likely to be interested in your product or service. As a result, it is the group that should see your advertising campaigns.\u00a0A range of demographic and behavioral traits may be used to determine the target audience.<\/strong><\/p>\n

\n\n\n\n\n\n\n\n\n\n
\n

Demographic<\/strong><\/p>\n<\/td>\n

\n

Behavioral<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Age<\/p>\n<\/td>\n

\n

Purchasing Habits<\/p>\n<\/td>\n<\/tr>\n

\n

Gender<\/p>\n<\/td>\n

\n

Customer Journey Stage<\/p>\n<\/td>\n<\/tr>\n

\n

Income<\/p>\n<\/td>\n

\n

User Status<\/p>\n<\/td>\n<\/tr>\n

\n

Location<\/p>\n<\/td>\n

\n

Spending Habits<\/p>\n<\/td>\n<\/tr>\n

\n

Interests<\/p>\n<\/td>\n

\n

Brand Interactions<\/p>\n<\/td>\n<\/tr>\n

\n

Occupation<\/p>\n<\/td>\n

\n

Benefits Sought<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

If you want to increase brand awareness, you will likely target a large audience (e.g. women above the age of 25 with children). If you want to increase sales, you would instead target a smaller audience (e.g. moms between the age of 25-35 who have children under the age of 7).\u00a0Once you know who your audience is, you can then decide what types of content you want to publish.<\/em><\/p>\n<\/p>\n

Step 3: Decide on the type of content you will produce<\/h3>\n

The type of content you decide to publish will help you reach your audience better.\u00a0Your strategy should include different types of content that fulfill those four key goals<\/strong>.<\/p>\n

\n\n\n\n\n\n\n\n
\n

Key goals<\/strong><\/p>\n<\/td>\n

\n

Types of content<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Educate<\/p>\n<\/td>\n

\n

Blog, Webinars, Guide, Product videos, Podcasts<\/p>\n<\/td>\n<\/tr>\n

\n

Entertain<\/p>\n<\/td>\n

\n

Events & Conferences, Brand Advertising, Videos<\/p>\n<\/td>\n<\/tr>\n

\n

Persuade<\/p>\n<\/td>\n

\n

Customer reviews, celebrity endorsements, workbook, Newsletter<\/p>\n<\/td>\n<\/tr>\n

\n

Convert<\/p>\n<\/td>\n

\n

Demos, Product pages, Pricing, Case studies, testimonials<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Step 4: Decide on a Date and Theme<\/h3>\n

Once you\u2019ve decided on the type of content you want to publish, you need to decide on a publishing date and theme. The date and theme you choose will depend on your marketing campaign\u2019s objectives and some important dates coming.<\/p>\n

Seasonality and corporate events are subjects to take into consideration when planning an editorial calendar<\/strong>. Seasonality events occur during the same weeks each year. Corporate events are frequently staged in a corporate setting to convey company strategy, alter company culture, introduce a product or service, inspire, develop, or recognize employees, or affect how customers perceive a brand on the outside.<\/p>\n

\n\n\n\n\n\n\n
\n

Seasonality Events<\/strong><\/p>\n<\/td>\n

\n

Corporate Events<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Cultural holidays (e.g. Easter, Thanksgiving, Christmas, Lunar New Year)<\/p>\n<\/td>\n

\n

For Clients (e.g.Product launches, Seminars)<\/p>\n<\/td>\n<\/tr>\n

\n

Commercial holidays (e.g. Black Friday, Mothers Day, Amazon Prime Day)<\/p>\n<\/td>\n

\n

For Employees (e.g. Team building, Company\u2019s milestones anniversary)<\/p>\n<\/td>\n<\/tr>\n

\n

Ad hoc events (e.g. Sporting tournaments, elections)<\/p>\n<\/td>\n

\n

For Prospects (e.g. Participation in Trade Show)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

If your goal is to increase brand awareness, you would likely choose a date around a major holiday. If your goal is to increase sales, you would likely choose a date when people are more likely to shop and the theme will be in accordance with that specific period (e.g. Black Friday, Cyber Monday, etc.).<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

\n
\n
\n
\n
\u00a0<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
\n
\n
\u00a0<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
\n

Conclusion<\/h2>\n

Now that you\u2019ve created an editorial calendar, you should keep it consistent. You should make a point to publish content on the dates you\u2019ve outlined. If you\u2019re hosting a special event, you should also make sure to publish content leading up to the event. Make sure each piece of content aligns with your goals. You\u2019ll have successfully created an editorial calendar if you\u2019ve completed all the previous steps.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n

\n
\n
\"\"<\/figure>\n\n\n\n

Did you know Dialog Insight can help you in your marketing campaign orchestration?<\/strong><\/span><\/p>\n

Once you have created your editorial calendar, contact us. We have everything you need to generate effective marketing campaigns and save time and money. Visit our\u00a0<\/span>website<\/a>\u00a0and\u00a0<\/span>contact our team<\/a>\u00a0to see how we can help you!<\/span><\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"\"\/<\/figure>\n<\/div>\n\n\n\n
\n

Download our infographic to use as a reminder of the steps to take to create an editorial schedule.<\/h2>\n\n\n\n
<\/div>\n\n\n\n
\n
Download<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Here we are in December already! Planning for the upcoming year begins as one year comes to an end. Marketing teams must create an editorial calendar for the upcoming year’s activities in order to schedule the creation of content and the implementation of strategies. This is your chance to prepare the calendar if you haven’t already.<\/p>\n","protected":false},"author":7,"featured_media":1319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omni-channel-marketing"],"yoast_head":"\nStep-by-step guide to create an editorial calendar<\/title>\n<meta name=\"description\" content=\"Follow those 4 steps to create a successful editorial calendar. 1) Define your marketing goals 2) Define Your Audience(s)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Step-by-step guide to create an editorial calendar\" \/>\n<meta property=\"og:description\" content=\"Follow those 4 steps to create a successful editorial calendar. 1) Define your marketing goals 2) Define Your Audience(s)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/\" \/>\n<meta property=\"og:site_name\" content=\"Dialog Insight\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-01T15:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-17T15:14:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dialoginsight.com\/wp-content\/uploads\/2023\/06\/calendrier_580.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"580\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marie-Noelle Morin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marie-Noelle Morin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/\"},\"author\":{\"name\":\"Marie-Noelle Morin\",\"@id\":\"https:\/\/www.dialoginsight.com\/en\/#\/schema\/person\/b5f207021fbf2c6367c9f3e7869495f7\"},\"headline\":\"Step-By-Step Guide to Create an Editorial Calendar for Your Marketing Campaigns\",\"datePublished\":\"2022-12-01T15:53:00+00:00\",\"dateModified\":\"2025-10-17T15:14:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/\"},\"wordCount\":1001,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dialoginsight.com\/wp-content\/uploads\/2023\/06\/calendrier_580.jpg\",\"articleSection\":[\"Omni-Channel Marketing Campaign\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/\",\"url\":\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/\",\"name\":\"Step-by-step guide to create an editorial calendar\",\"isPartOf\":{\"@id\":\"https:\/\/www.dialoginsight.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dialoginsight.com\/wp-content\/uploads\/2023\/06\/calendrier_580.jpg\",\"datePublished\":\"2022-12-01T15:53:00+00:00\",\"dateModified\":\"2025-10-17T15:14:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.dialoginsight.com\/en\/#\/schema\/person\/b5f207021fbf2c6367c9f3e7869495f7\"},\"description\":\"Follow those 4 steps to create a successful editorial calendar. 1) Define your marketing goals 2) Define Your Audience(s)\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/#primaryimage\",\"url\":\"https:\/\/www.dialoginsight.com\/wp-content\/uploads\/2023\/06\/calendrier_580.jpg\",\"contentUrl\":\"https:\/\/www.dialoginsight.com\/wp-content\/uploads\/2023\/06\/calendrier_580.jpg\",\"width\":580,\"height\":400,\"caption\":\"calendrier\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.dialoginsight.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Step-By-Step Guide to Create an Editorial Calendar for Your Marketing Campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dialoginsight.com\/en\/#website\",\"url\":\"https:\/\/www.dialoginsight.com\/en\/\",\"name\":\"Dialog Insight\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dialoginsight.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dialoginsight.com\/en\/#\/schema\/person\/b5f207021fbf2c6367c9f3e7869495f7\",\"name\":\"Marie-Noelle Morin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dialoginsight.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/911da3158f52a918f7ec500775c9cadbfbbd4e7b188172aded07c39b11270dd8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/911da3158f52a918f7ec500775c9cadbfbbd4e7b188172aded07c39b11270dd8?s=96&d=mm&r=g\",\"caption\":\"Marie-Noelle Morin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Step-by-step guide to create an editorial calendar","description":"Follow those 4 steps to create a successful editorial calendar. 1) Define your marketing goals 2) Define Your Audience(s)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/","og_locale":"en_US","og_type":"article","og_title":"Step-by-step guide to create an editorial calendar","og_description":"Follow those 4 steps to create a successful editorial calendar. 1) Define your marketing goals 2) Define Your Audience(s)","og_url":"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/","og_site_name":"Dialog Insight","article_published_time":"2022-12-01T15:53:00+00:00","article_modified_time":"2025-10-17T15:14:10+00:00","og_image":[{"width":580,"height":400,"url":"https:\/\/www.dialoginsight.com\/wp-content\/uploads\/2023\/06\/calendrier_580.jpg","type":"image\/jpeg"}],"author":"Marie-Noelle Morin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marie-Noelle Morin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/#article","isPartOf":{"@id":"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/"},"author":{"name":"Marie-Noelle Morin","@id":"https:\/\/www.dialoginsight.com\/en\/#\/schema\/person\/b5f207021fbf2c6367c9f3e7869495f7"},"headline":"Step-By-Step Guide to Create an Editorial Calendar for Your Marketing Campaigns","datePublished":"2022-12-01T15:53:00+00:00","dateModified":"2025-10-17T15:14:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/"},"wordCount":1001,"commentCount":0,"image":{"@id":"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dialoginsight.com\/wp-content\/uploads\/2023\/06\/calendrier_580.jpg","articleSection":["Omni-Channel Marketing Campaign"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/","url":"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/","name":"Step-by-step guide to create an editorial calendar","isPartOf":{"@id":"https:\/\/www.dialoginsight.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/#primaryimage"},"image":{"@id":"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dialoginsight.com\/wp-content\/uploads\/2023\/06\/calendrier_580.jpg","datePublished":"2022-12-01T15:53:00+00:00","dateModified":"2025-10-17T15:14:10+00:00","author":{"@id":"https:\/\/www.dialoginsight.com\/en\/#\/schema\/person\/b5f207021fbf2c6367c9f3e7869495f7"},"description":"Follow those 4 steps to create a successful editorial calendar. 1) Define your marketing goals 2) Define Your Audience(s)","breadcrumb":{"@id":"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/#primaryimage","url":"https:\/\/www.dialoginsight.com\/wp-content\/uploads\/2023\/06\/calendrier_580.jpg","contentUrl":"https:\/\/www.dialoginsight.com\/wp-content\/uploads\/2023\/06\/calendrier_580.jpg","width":580,"height":400,"caption":"calendrier"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dialoginsight.com\/en\/blog\/omni-channel-marketing\/step-by-step-guide-to-create-an-editorial-calendar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.dialoginsight.com\/en\/"},{"@type":"ListItem","position":2,"name":"Step-By-Step Guide to Create an Editorial Calendar for Your Marketing Campaigns"}]},{"@type":"WebSite","@id":"https:\/\/www.dialoginsight.com\/en\/#website","url":"https:\/\/www.dialoginsight.com\/en\/","name":"Dialog Insight","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dialoginsight.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.dialoginsight.com\/en\/#\/schema\/person\/b5f207021fbf2c6367c9f3e7869495f7","name":"Marie-Noelle Morin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dialoginsight.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/911da3158f52a918f7ec500775c9cadbfbbd4e7b188172aded07c39b11270dd8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/911da3158f52a918f7ec500775c9cadbfbbd4e7b188172aded07c39b11270dd8?s=96&d=mm&r=g","caption":"Marie-Noelle Morin"}}]}},"_links":{"self":[{"href":"https:\/\/www.dialoginsight.com\/en\/wp-json\/wp\/v2\/posts\/1950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dialoginsight.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dialoginsight.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dialoginsight.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dialoginsight.com\/en\/wp-json\/wp\/v2\/comments?post=1950"}],"version-history":[{"count":1,"href":"https:\/\/www.dialoginsight.com\/en\/wp-json\/wp\/v2\/posts\/1950\/revisions"}],"predecessor-version":[{"id":15112,"href":"https:\/\/www.dialoginsight.com\/en\/wp-json\/wp\/v2\/posts\/1950\/revisions\/15112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dialoginsight.com\/en\/wp-json\/wp\/v2\/media\/1319"}],"wp:attachment":[{"href":"https:\/\/www.dialoginsight.com\/en\/wp-json\/wp\/v2\/media?parent=1950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dialoginsight.com\/en\/wp-json\/wp\/v2\/categories?post=1950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dialoginsight.com\/en\/wp-json\/wp\/v2\/tags?post=1950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}