An order confirmation, a welcome email, a shipping update, and even a new login are all opportunities to build and strengthen customer relationships!<\/p>\n
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What is transactional email ?<\/h2>\n
Transactional emails are messages sent in response to an action performed by a user on a website or application. They contain data or content specific to that user.<\/p>\n
For example, when a customer makes a purchase, they receive an order confirmation with the details of their purchases.<\/p>\n
Other examples of transactional email that may be addressed:<\/p>\n
- \n
- Welcome emails<\/li>\n
- Account creation<\/li>\n
- Password reset<\/li>\n
- Order or shipping confirmations<\/li>\n
- Payment invoices<\/li>\n
- Payment Failure Notifications<\/li>\n<\/ul>\n
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Transactional Email vs Marketing Email<\/h2>\n
Unlike transactional messages, marketing emails are mass distributions of the same message (whose content can be personalized) to several recipients simultaneously.<\/p>\n
These messages are intended to keep a connection with customers and other contacts and to move them forward in the conversion journey.<\/p>\n
The most common types of marketing emails include:<\/p>\n
- \n
- Newsletters or newsletters<\/li>\n
- Limited time offers<\/li>\n
- Announcements of events, new products, \u2026<\/li>\n<\/ul>\n
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Why are transactional emails important?<\/span><\/h2>\n
Transactional emails have many marketing advantages including:<\/p>\n
1. Building customer confidence<\/h3>\n
Transactional emails develop a sense of security with customers. Indeed, they allow to inform and eliminate the concerns of the customers.<\/strong> In general, users expect to receive these transactional emails, which explains their high open rate.<\/p>\n
Transactional messages are also a good way to reduce the number of customer support tickets and provide a quality customer experience.<\/p>\n
2. Generate additional sales<\/h3>\n
Transactional emails are upsell opportunities. Adding a product recommendation section can help increase sales<\/strong> of additional or complementary products.<\/p>\n
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Some Uses of Transactional Email<\/h2>\n
1. Subscription verification email – Double opt-in<\/h3>\n
Although your contacts can join your list without verifying their email address (simple opt-in), setting up a double opt-in will help you:<\/p>\n
- \n
- Maintain good hygiene of your contact list<\/li>\n
- Improve the deliverability of your emails<\/li>\n<\/ul>\n
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2. Order confirmation<\/h3>\n
Add personalized product recommendations<\/strong> to order confirmation emails. Products complementary to the purchase made often have higher conversion rates.<\/p>\n
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3. Cart abandonment<\/h3>\n
To encourage your customers to make the purchase, add an ephemeral discount offer to your shopping cart reminder<\/strong> email. 10% off or free shipping are mechanisms that work well.<\/p>\n\n\n
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<\/figure>\n\n\n\nTransactional emails with Dialog Insight<\/h2>\n\n\n\n
At Dialog Insight, we are passionate about relationship marketing and the importance of doing it right. To send transactional emails quickly and reliably, do not hesitate to contact our team.<\/p>\n\n\n\n
With the Dialog Insight platform, it is easy to import your contact lists, segment your audience, create personalized messages, automate your mailings and analyze your results.<\/p>\n\n\n\n