Transform Your Marketing Campaigns with Your Customers' Purchase Preferences
Simplify Your Marketing with Advanced Analytics and Personalization Tools
Embrace Smart Segmentation for Campaigns That Captivate and Convert
- More relevant messages: Use precise analytics to capture your customers’ attention.
- Enhanced autonomy: Create dynamic segments and campaigns without requiring technical expertise.
- Measurable results: Maximize your ROI with targeted, engaging campaigns.
Indicators That Reveal True Behaviors
Leverage strategic data:
- Annual purchase trends: Understand established preferences.
- Recent behaviors (last 30 days): Seize current opportunities.
- Latest purchases: Ensure personalized customer follow-ups.
These data points are powerful tools for effectively segmenting your audience and personalizing your campaigns.
Intuitive Integration into Your Marketing Tools
Our indicators integrate seamlessly into your campaign editor, simplifying usage and making every step smoother:
- Design precise segments independently.
- Deploy your strategies quickly.
- Personalize each message using real data.
Personalization goes beyond adding a first name. Our indicators create a unique marketing experience for each customer by leveraging their specific purchase behaviors and preferences.
Examples of use
Event Management
- Adapting visuals to proven interests.
- Personalizing event suggestions.
- Creating consistent customer journeys.
Financial Services
- Adapting offers to clients’ investment histories.
- Proposing financial products aligned with saving habits.
- Targeting ideal periods for new investments.
Frequently Asked Questions (FAQ)
What is a purchase preference indicator?
Specific information about the product categories or events your customers prefer.
In which package are purchase preference indicators available?
They are included starting from the Engage package.
Revolutionize Your Relationship Marketing by Leveraging Purchase Preferences. Transform Your Campaigns into True Conversion Drivers.
They do more with their data.
Organisations
Héma-Québec Increases Donations with Automated and Personalized Communications
Since implementing these automated campaigns, Héma-Québec has observed a significant increase in the retention rate of new donors and their engagement. With an average open rate of 73%, the appointment booking rate for plasma donors has doubled.
Organisations
Héma-Québec Increases Donations with Automated and Personalized Communications
Since implementing these automated campaigns, Héma-Québec has observed a significant increase in the retention rate of new donors and their engagement. With an average open rate of 73%, the appointment booking rate for plasma donors has doubled.