Simplify Your Data Management With Field Standardization

Your data is everywhere, coming from multiple sources. Dialog Insight helps you harmonize it for optimal usage. With our easy-to-use standardization tool, you keep your customer data clean and ready for effective use to improve your campaigns and analyses.

Simplifiez la gestion de vos données avec la standardisation automatique

Data Standardization: The Key to a 360° Customer View

Your customer interactions occur across multiple systems: CRM, support portals, physical sales points, and e-commerce platforms. Each of these tools captures valuable data, but often in different formats. The result? It becomes difficult to obtain a clear and consistent view of your customers.

This is where standardization comes into play. By harmonizing all your data from various sources, you gain a complete, precise, and actionable view of each customer. This helps you better understand their behavior, adjust your marketing strategies, and maximize the impact of your campaigns.

La standardisation des données

Avoid the Pitfalls of Non-Standardized Data

Without standardization, you expose yourself to numerous risks that can harm your marketing efforts:

  • Ineffective Personalization: Poorly formatted data can lead to less relevant campaigns.
  • Increased Complexity: You have to manage more rules and spend more time configuring and testing them.
  • Faulty Analyses: Lack of consistency in data limits your ability to analyze it effectively.
  • Manual Errors: Handling data manually often leads to mistakes that impact your performance.
  • Limited Automation: Data inconsistencies can make automation difficult, if not impossible, to implement.

Why Standardizing Your Data Is Crucial

When your data comes from multiple systems, inconsistencies quickly accumulate. For example, a Canadian customer might be labeled as “CND” in one system and “CAN” in another. This complicates data usage and hampers your analyses. With standardization, you automatically transform these variations into a consistent value, such as “Canada”, ensuring your data is coherent and ready for use.

Interested in Field Value Standardization for Your Marketing Strategy?

Talk to our experts to discover how to easily standardize your data and ensure its consistency for simplified analysis and exploitation.

They do more with their data.

Crown Corporation, Travel & tourism

Sépaq boosts its conversion rate by leveraging its existing database.

Reminders and personalized follow-ups have been implemented to provide a high-quality customer experience, whether following a recent purchase or as part of an annual renewal.

Entertainment & Performing Arts

OSE increases customer loyalty through relevant communications

Personalization enables Québec Spectacles to create a customer experience based on data in order to stand out by focusing on the right information given to the right person.

Large-scale retailing

With distributed marketing, E. Leclerc makes it easier to manage all of its banners.

Centralizing marketing activities enables teams to easily share information (data, content, etc.) in order to manage local and national activities efficiently while enhancing overall organizational performance.

Crown Corporation, Travel & tourism

Sépaq boosts its conversion rate by leveraging its existing database.

Reminders and personalized follow-ups have been implemented to provide a high-quality customer experience, whether following a recent purchase or as part of an annual renewal.

Entertainment & Performing Arts

OSE increases customer loyalty through relevant communications

Personalization enables Québec Spectacles to create a customer experience based on data in order to stand out by focusing on the right information given to the right person.

Large-scale retailing

With distributed marketing, E. Leclerc makes it easier to manage all of its banners.

Centralizing marketing activities enables teams to easily share information (data, content, etc.) in order to manage local and national activities efficiently while enhancing overall organizational performance.

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