Maximize Your Retargeting with the Dialog Insight x Meta Ads Integration
Turn your data into ultra-performing campaigns with a seamless and intelligent connection.
Simplify your ad campaigns and reduce acquisition costs
With the Meta Ads integration, activate your audiences with a single click for tangible results.
Turn Your Data into Impactful Campaigns
At Dialog Insight, we understand that every interaction matters. That’s why we’ve developed a powerful integration with Meta Ads, allowing you to fully leverage your customer data by simplifying the transfer of your audiences to Facebook and Instagram. With this feature, streamline your retargeting campaigns by targeting the right people, at the right time, with impactful messages.
Seamless Connection for Maximum Impact
Say goodbye to CSV files and tedious processes. Our audience export feature lets you:
- Create Meta Ads audiences directly from your Dialog Insight contact groups.
- Use exclusive data, like offline interactions (in-store purchases, event participation), for optimal targeting.
- Launch your ad campaigns in just a few clicks without wasting time.
Key Benefits
- Real-Time Data: Leverage the most up-to-date information to continuously adapt your campaigns.
- Smart Retargeting: Reduce your CPA (cost per acquisition) by targeting precise and relevant audiences.
- Enhanced Omnichannel Experience: Connect your Meta Ads campaigns to your initiatives on other channels for a cohesive strategy.
- Exclusive Targeting: Go beyond the data available on Meta Ads by using exclusive insights captured by Dialog Insight.
Use Cases
Follow-Up After Email Marketing
Send an email campaign for a special sale. With Dialog Insight, target contacts who opened and clicked on the email. Export this group to Meta Ads and create an ad audience to target these users on Facebook and Instagram.
Post-Event Promotion
After an event, create a group with the participants. Export this group to Meta Ads, generate a look-alike audience, and reach a similar audience to maximize your reach.
Frequently Asked Questions (FAQ)
What is retargeting?
Retargeting is a type of targeted online advertising shown to people who have previously visited a company’s website or are part of the marketer’s database (such as prospects or customers).
Major advertising platforms include:
- Meta Ads
- Google Ads
- LinkedIn Ads
What data can I use?
You can use data such as:
- Website visits
- Abandoned carts
- Interactions with your emails or events
How does the integration work?
Once connected to Meta Ads, you simply export your contact groups with a few clicks. Your audience is ready to be used directly in Meta Ads.
What data is shared?
Only the contact’s email address is shared.
Is client consent required?
It depends on the regulations for the targeted region. In the United States, consent is not required. However, in Canada and Europe, the client must obtain explicit and clear consent from their contacts before transferring and using their data on a third-party platform. Unlike Canada’s C28 law, where certain actions may imply consent, sharing with a third party requires explicit, specific consent.
IMPORTANT: It is the client’s responsibility to consult with a legal expert to determine which laws apply to their context. We do not provide legal advice.
What is the difference in consents?
The difference between data-sharing consent and other explicit consents collected by the client lies in their level of regulation. For the general use of personal data, it is sufficient to explain its purpose in the company’s policies and publish them.
However, for sharing information with a third-party platform, explicit consent is required. This consent must clearly indicate that the contact agrees to such sharing. For example, “cookie bots” on websites allow users to accept or limit the sharing of certain browsing data, but this type of consent only applies to specific data and does not cover all personal information of a contact.
Similarly, explicit consent to receive a newsletter does not allow the client to share the contact’s data. A separate, clear, and specific consent is required to authorize the sharing of data with a third-party platform.
IMPORTANT: It is the client’s responsibility to validate with a specialized firm which laws apply in their context. We do not provide legal advice to our clients.
How to obtain consent?
The best practice is to include a new subscription field in the process and request consent via a form, such as an email subscription form. For example, add a checkbox with a statement asking if the contact agrees to the sharing of their personal information with third-party platforms to receive targeted ads.
Request a free consultation to discover how our integration can transform your advertising campaigns and lower your acquisition costs.
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Large-scale retailing
With distributed marketing, E. Leclerc makes it easier to manage all of its banners.
Centralizing marketing activities enables teams to easily share information (data, content, etc.) in order to manage local and national activities efficiently while enhancing overall organizational performance.