Data Security: The Legal and Strategic Responsibilities of Businesses  

With the increasing electronic sharing of personal information across various digital platforms, cybersecurity threats are becoming more frequent and their consequences more severe. Privacy incidents are no longer isolated events. It is essential to be prepared to face them in order to minimize their risks and impact.
Méliza Guay
21 March 2025
Security and conformity
Data Security: The Legal and Strategic Responsibilities of Businesses  

In a digital landscape where data breaches are becoming increasingly common, businesses must take clear responsibility for securing their strategic information. It is no longer just a technical issue—it is a matter of legal compliance and business trust.  

Legal Responsibility: Compliance with Local Laws  

Businesses operating in Canada or Europe must adhere to strict data protection regulations: 

  • Law 25 in Quebec – Requires companies to implement concrete measures to protect personal information. 
  • PIPEDA (Personal Information Protection and Electronic Documents Act) – Regulates the processing of personal data in Canada. 
  • GDPR (General Data Protection Regulation) – Imposes enhanced security obligations on European businesses. 

Concrete example: If a Canadian company accidentally transfers data to a foreign authority without explicit consent, it could face significant financial penalties and reputational damage. 

Strategic Responsibility: Choosing the Right Provider and Maintaining Control Over Data  

Choosing a cloud provider goes beyond performance and cost. Businesses must ensure that their provider: 

  • Is a Canadian or European company not subject to the Cloud Act. 
  • Hosts data under local jurisdiction (Canada or Europe). 
  • Does not rely on servers or infrastructure owned by an American company. 

Risk: If your provider is American (e.g., AWS, Microsoft, Google), your data is technically accessible by the U.S. government under the Cloud Act, even if it is hosted locally.

Operational Responsibility: Protecting Data on a Daily Basis 

Data security is not just about hosting: 

  • Train employees: Staff must be aware of risks (phishing, security breaches). 
  • Implement an internal policy: Clearly define who has access to data and why. 
  • Control access: Use two-factor authentication (2FA) and data segmentation. 
  • Encrypt data: Encrypt all sensitive information so it remains inaccessible in case of a breach. 

Concrete example: A company that enforces a strict access management policy significantly reduces the risk of data leaks in the event of a security breach. 

How Businesses Can Strengthen Their Responsibility 

  • Choose a provider under local jurisdiction: Ensure that the provider is not subject to laws such as the Cloud Act. 
  • Conduct regular audits of internal processes: Verify that your security measures are up to date. 
  • Establish a response plan for breaches: Having a strategy to quickly handle a security breach minimizes damage. 
  • Work with trusted partners: A provider like Dialog Insight, which is 100% Canadian, offers real protection under Canadian jurisdiction. 

 Conclusion

Data security is a global responsibility: legal, strategic, and operational. Businesses must go beyond hosting and ensure they maintain effective control over their data. By choosing a provider independent of U.S. laws, training employees, and implementing a clear internal policy, they strengthen their security and build trust with their customers. 

Find out how your company can benefit from Dialog Insight.

Read also

Security and conformity

Tracking Pixels in Emails: An Ethical Solution Exists

The CNIL seeks to regulate the use of tracking pixels in emails. Between legal obligations, marketing lobbying, and technical solutions like Dialog Insight, find out how to reconcile compliance, performance, and privacy.

Data Management

Explicit Data vs. Implicit Data in Digital Marketing: How to Use Both to Boost Customer Experience

Customer data falls into two main categories: explicit data, voluntarily provided by the user, and implicit data, inferred from their behaviors. Understanding their complementary roles and knowing how to leverage them together makes it possible to personalize the experience, optimize marketing campaigns, and strengthen customer loyalty.

Omni-Channel Marketing Campaign

Email Marketing vs. SMS Marketing: Which One to Choose?

Email marketing or SMS marketing: Which is more effective to reach your customers? Discover the advantages, limitations, and uses of each channel, along with best practices to combine them and maximize your conversions.

Customer Data Platform

Taming vocabulary in the world of marketing data management tools

Do you lose yourself in the marketing and technological vocabulary? Do you understand the changing framework that is attached to MarTech? If so, you will love this article!

Omni-Channel Marketing Campaign

Spam complaints – What are the impacts?

The fight to eliminate spam has led to the new function to report as spam. If you put yourself in the shoes of a marketer who sends promotional messages, this button has something worrying about it...

Data Management

CASL: 4 tactics to confirm consent

You may have already received emails asking you to confirm your subscriptions to continue to receive them. From a marketing point of view, what are the results you can expect with this type of mailing?

New at Dialog Insight

Every message, on the right channel, at the right time — automatically.

What if your campaigns could find on their own the ideal channel and the perfect moment to generate more impact?With Smart Channel and Omnichannel STO, your campaigns become more engaging and more effective: