Tourisme Chaudière-Appalaches

The competition offered the chance to win a fantasy weekend in Chaudière-Appalaches. The synchronization of website data and an automated registration process have been implemented. By sharing the form, participants could also increase their chances.

Reminders and personalized follow-ups have been implemented to provide a high-quality customer experience, whether following a recent purchase or as part of an annual renewal.

Personalization enables Québec Spectacles to create a customer experience based on data in order to stand out by focusing on the right information given to the right person.

LIQ was successful in increasing sales through the implementation of an automated process of personalized reminders based on website transactional data.

Centralizing marketing activities enables teams to easily share information (data, content, etc.) in order to manage local and national activities efficiently while enhancing overall organizational performance.

A satisfaction survey tracks the evolution of the customer experience in real time. Automated communication, delivered at the right time, detects the necessary improvements to its sales process.