With abandoned cart notifications, "Les Librairies" boosts conversions.

LIQ was successful in increasing sales through the implementation of an automated process of personalized reminders based on website transactional data.
Retail

Results

52.7
%
average of open rate
19.6
%
average click-through rate
28
%
sales made after the notifications

Lost opportunities for profit

Online book sales have significantly increased as a result of the lockdown brought on by the pandemic. Sadly, there are a lot of unfinished transactions that don’t get followed up on to encourage completion of the purchase, which means missed revenue opportunities.

Cutting-edge connectivity to fully exploit transactional data

Automated and personalized follow-up

Customers who leave items in their shopping cart are automatically reminded that they will be invited to complete their purchase the following day. This automation aims to motivate customers to buy. The product(s) information is included in the email.

Les Librairies - Relance automatisée et personnalisée - Copie

Data exploitation and targeting

To ensure consistent updating, data is synchronized twice daily. Forgotten shopping carts are identified by cross-referencing product data with the items in the basket. Individuals who have an account on the trading platform are targeted by this process.

Les Librairies - Exploitation de la donnée et ciblage - Copie
“We were already overjoyed with the results (ROI) of our weekly newsletter, which is packed with content and personalized based on clients’ literary preferences. The forgotten basket solution provided by Dialogue Insight allowed us to make an impressive return on our license and recover those customers who stumbled during a transaction that we put a lot of effort into generating. The project was completed quickly and easily, and the ROI was immediate.”
Jean-Benoit_Dumais
Jean-Benoît Dumais
General manager
leslibraires-logo

Share this article

Contact our experts to set up automated follow-up procedures, just like LIQ.

Read also

Retail

Re-engage Readers with Automated and Strategic Recommendations

Discover how Les libraires leveraged automated product recommendations to engage their customers, increase sales, and promote local purchasing with Dialog Insight.

Entertainment & Performing Arts

Tourisme Chaudière-Appalaches expands its database with a contest.

The competition offered the chance to win a fantasy weekend in Chaudière-Appalaches. The synchronization of website data and an automated registration process have been implemented. By sharing the form, participants could also increase their chances.

Organisations

Héma-Québec Increases Donations with Automated and Personalized Communications

Since implementing these automated campaigns, Héma-Québec has observed a significant increase in the retention rate of new donors and their engagement. With an average open rate of 73%, the appointment booking rate for plasma donors has doubled.

Entertainment & Performing Arts

OSE increases customer loyalty through relevant communications

Personalization enables Québec Spectacles to create a customer experience based on data in order to stand out by focusing on the right information given to the right person.

Crown Corporation, Travel & tourism

Sépaq boosts its conversion rate by leveraging its existing database.

Reminders and personalized follow-ups have been implemented to provide a high-quality customer experience, whether following a recent purchase or as part of an annual renewal.

Entertainment & Performing Arts

Winning Interactions and Popular Contests at Event Venues

Learn how Groupe CH, a leader in sports and entertainment in Quebec, enhanced its contests with Dialog Insight’s customized solution, providing real-time interactive experiences during over 1,600 annual events, including festivals and shows.