Re-engage Readers with Automated and Strategic Recommendations

Thanks to the advanced features of Dialog Insight, the Cooperative of Independent Bookstores of Quebec, under the banner Les libraires, has automated its book recommendation campaigns. This strategy has enabled them to personalize communications, increase repeat purchases, and maximize reader engagement while minimizing the marketing team’s efforts.

Retail

Results

47,2

Email recommendation open rate

Click-through rate on recommendations

Increase in repeat purchases

Automating Recommendations While Ensuring Relevance

Les libraires aimed to strengthen customer engagement and boost sales while promoting local purchasing. The challenge was to identify the most relevant criteria to generate automated book recommendations without overburdening marketing processes. Dialog Insight supported Les libraires in defining these criteria and integrating a simple yet tailored automated solution to meet their needs.

Automated Strategies to Engage Readers and Boost Sales

Automation with the Product Block for Relevant Recommendations

Recommendations were generated using Dialog Insight's product block, directly integrated into emails. This efficient feature allowed books to be automatically suggested based on readers' interests, such as clicks on popular books or searched topics.

Developing an Automated Re-engagement Strategy

An automated campaign was implemented to send targeted recommendations at key moments after a purchase. This approach maximized email impact while ensuring the recommendations met readers' expectations.

Key Benefits for Les libraires

Enhanced Personalization: Readers received relevant recommendations tailored to their interests, boosting engagement and loyalty.
Increased Repeat Purchases: Re-engagement campaigns encouraged customers to explore and buy more books.
Simplified Marketing Processes: The integration of automated features minimized the effort needed to manage campaigns.
Support for Local Purchasing: The strategies supported independent bookstores while promoting francophone works.

About the Librairies indépendantes du Québec (LIQ)

The Librairies indépendantes du Québec (LIQ), under the banner Les libraires, includes over 120 bookstores located across Quebec, the Maritimes, Ontario, and Manitoba. Dedicated to discovering literary works, developing new markets, and fostering close connections with readers, these bookstores stand out for their passion and community involvement. Their transactional website facilitates local purchasing, offering over 1,700,000 paper and digital French-language books, anytime.

At Dialog Insight, we’ve found a true partner that supports our growth. With every collaboration and tactical implementation, such as the addition of the ‘product block’ to re-engage customers more effectively, the support team has helped us improve and truly maximize the benefits of Dialog Insight’s platform features included in our plan.

Jean-Benoît Dumais

General Manager

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Re-engage Readers with Automated and Strategic Recommendations

Results

Automating Recommendations While Ensuring Relevance

Automated Strategies to Engage Readers and Boost Sales

Automation with the Product Block for Relevant Recommendations

Developing an Automated Re-engagement Strategy

Key Benefits for Les libraires

About the Librairies indépendantes du Québec (LIQ)

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