Winning Interactions and Popular Contests at Event Venues

It was not possible to participate directly at the event venues. Real-time interaction had to be central to the new participation process. Additionally, specific instructions for each contest prize needed to be editable.

In collaboration with Groupe CH, Dialog Insight addressed all contest requirements for the year and developed a fully customizable contest model to meet their specific needs. The integration of QR codes was also utilized.

• Fast participation and automatic winner attribution
• Platform customized with the colors and branding of partners/sponsors/events
• Increased visibility for events and partners/media coverage
• Autonomy for CRM Analytics and Sponsorship teams
• Flexibility in contest creation and editing
• Capturing new information on customer profiles

This new model allowed them to:

• Run instant draws and notify winners live (with customizable messages and images)
• Select the number of prizes to be won and the frequency of draws (daily, weekly, or monthly)
• Flexibly define various prizes and delivery details (names, explanatory texts, and associated images)
• Display results and winners
• Preview content before publishing

Contests provide an additional opportunity to showcase partnerships and increase visibility windows for them during sponsorship activations.

They can be excellent tools for creating dynamic contact points, provided they are original and break away from overused participation formats.

To attract new contacts and build customer loyalty, evenko, and now the entire Groupe CH, are truly able to effectively launch captivating contests aimed at their large audience. Thanks to the complementary collaboration with Dialog Insight, all divisions now benefit from greater flexibility in editing their contests, can manage complex settings with ease, and maximize the personalization and immediacy of interactions with participants.

Groupe CH is a leader in sports and entertainment in Quebec, offering memorable experiences to its fans. As the owner of the Montreal Canadiens and the Laval Rocket, it organizes over 1,600 events annually through evenko and L'Équipe Spectra, including festivals like the Montreal International Jazz Festival and OSHEAGA. The group owns several venues, including the Bell Centre and Place Bell. Through the Montreal Canadiens Children's Foundation and the evenko Foundation, it impacts the lives of thousands of young people in Quebec.