Black Friday: from frenzy to marketing strategy

September is starting, which means Christmas isn't far behind... It's time to start planning your holiday campaign to engage your customers!

Having a quality email list does not only mean making sure you have people's permission to contact them. Continuous and proactive management is necessary to maintain this quality at all times.

Automated marketing is a practical, even indispensable tool for your marketing actions. However, there is a lot of thought to be given in order to properly set up its sequences, which are activated at the right time for the right person. 

With the tabling last month of the new Bill 64 for a better regulation of personal information, companies must start thinking about its impact on their activities and the seriousness of the project when sanctions will be applied. Here are the essentials to help you better prepare. 

It takes nothing more than one click to lose a prospect. It’s even easier than losing your keys! What are your strategies to avoid that your subscribers lose interest in your business? Burying them under a flow of generic and boring emails is certainly not a good one. Segmentation is the first step towards an effective and relevant communication to captivate and engage your audience.

E-Commerce has become increasingly popular and the trend is far from dying out. To get the most out of your online store, here are some email strategies you need to implement.

Highly connected consumers are finding information in just a few seconds and can control their user experience. You have no other choice but to offer an incredible experience on all channels.

Marketing automation is a tool that has certainly increased in popularity over the years. Nevertheless, several false beliefs persist on the subject...

It's all well and good to attract people to your website, now you need to convert these new visitors into prospects.

You attracted a visitor to your page? Now, how to convert this visitor into a client? A landing page for your offer provides a more complete experience and facilitates conversion through a targeted message.

The contest is an outstanding acquisition tool, it can be simple or complex but must be aligned with your business objective.

Generating new contacts is a very important aspect of marketing to ensure healthy growth of your business. But it's easy to run out of new ideas on how to attract these contacts.