3 proofs that technology takes over marketing
Has personalized marketing become a science? Which of marketing or technology is really responsible for the “data culture”?
July 1st, knocks at our doors. This leaves you only a few days to comply with the new Canadian Anti-Spam Legislation (C-28). You’ve probably received emails asking you to confirm your subscription to continue to receive them. What are the results you can expect with this type of emails?
Here are some interesting data and some tips to optimize your campaign:
Contest
The email campaign that includes a contest should allow you to get between a 2% and 4% result, for each of your shipments. Here are some tips:
*For your button, opt for a HTML colorful area rather than a background image. So your customers will not need to upload the images to see it.
Discount coupon
The discount coupon is another way to encourage your subscribers to confirm their desire to receive your communications. Whether a percentage or a money discount, choose the type that applies to you.
Benefits
This communication aims to demonstrate the benefits of a subscription to your electronic communications. It serves to reinforce the commitment to your brand.
** No need to specify what happens if the person doesn’t click. However, it may be important to specify that the unsubscribe option will always be available thereafter.
Interceptor
People performing an action on your communications are your most loyal readers. Take advantage of their interest to get their consent, if you do not already have it. The interceptor is displayed between the click in the message and the display of the content page. It offers your customer to confirm their consent with one click. Here are the options for this interceptor:
Here is an interceptor example:
Although July 1st is the date when the Anti-Spam legislation comes into force, you have some time to get your consent (up to 3 years). Click here to learn more. Think of an integrated campaign including email, interceptor, new form and ask your team to work with you to obtain consents. You will then get the best results and will not lose the right to communicate with your subscribers.