Customer Conversion: Turning Every Interaction into a Growth Lever
Every interaction counts: from micro-conversions to hyper-personalized communication funnels, through real-time automation and continuous optimization, this article shows how to turn every touchpoint into a lever for sustainable growth.
Customer Conversion: Turning Every Interaction into a Growth Lever
Every interaction counts: from micro-conversions to hyper-personalized communication funnels, through real-time automation and continuous optimization, this article shows how to turn every touchpoint into a lever for sustainable growth.
Customer Engagement: When Precision Makes All the Difference
Every message a brand sends can strengthen the relationship—or weaken it. Omnichannel orchestration, real-time contextualization, artificial intelligence, and advanced performance measurement: this article explores how precision in communications turns engagement into a true lever for differentiation and lasting value.
7 common segmentation mistakes… and how to avoid them
Customer segmentation is essential for targeting your audiences effectively. However, some mistakes are often repeated and reduce the impact of campaigns. Discover the 7 most common pitfalls and concrete solutions for successful marketing personalization.
Black Friday is not just a race for discounts. For marketing professionals, it’s an opportunity to rethink strategy, create value, and build lasting relationships. Discover how to turn this commercial event into a growth engine — without sacrificing your brand’s coherence or credibility.
Tracking Pixels in Emails: An Ethical Solution Exists
The CNIL seeks to regulate the use of tracking pixels in emails. Between legal obligations, marketing lobbying, and technical solutions like Dialog Insight, find out how to reconcile compliance, performance, and privacy.
Explicit Data vs. Implicit Data in Digital Marketing: How to Use Both to Boost Customer Experience
Customer data falls into two main categories: explicit data, voluntarily provided by the user, and implicit data, inferred from their behaviors. Understanding their complementary roles and knowing how to leverage them together makes it possible to personalize the experience, optimize marketing campaigns, and strengthen customer loyalty.
Email Marketing vs. SMS Marketing: Which One to Choose?
Email marketing or SMS marketing: Which is more effective to reach your customers? Discover the advantages, limitations, and uses of each channel, along with best practices to combine them and maximize your conversions.
Omnichannel marketing means delivering the right message, at the right time, on the right channel — adapted to each contact’s behavior and preferences. Discover how to make the most of your communication channels.
Creating an Engaging Customer Journey Through Messaging
Customer engagement doesn’t rely on a single message but on a complete, seamless, and contextualized customer journey. This article explores how to manage your communications across all channels with precision, leveraging AI and a deeply orchestrated relationship with your audience.
Customer Loyalty: Turn Buyers into Brand Ambassadors
Customer loyalty is no longer just about a points program: it's about building a consistent and personalized relationship at every post-purchase stage. This article explores how each interaction can foster engagement and turn a one-time customer into a loyal brand ambassador.
Every message, on the right channel, at the right time — automatically.
What if your campaigns could find on their own the ideal channel and the perfect moment to generate more impact?With Smart Channel and Omnichannel STO, your campaigns become more engaging and more effective:
Automatically send each message through your contacts’ preferred channel
Trigger your sends at the optimal time to maximize impact
Drive more clicks, conversions, and revenue — without added complexity
