Explicit Data vs. Implicit Data in Digital Marketing: How to Use Both to Boost Customer Experience

Customer data falls into two main categories: explicit data, voluntarily provided by the user, and implicit data, inferred from their behaviors. Understanding their complementary roles and knowing how to leverage them together makes it possible to personalize the experience, optimize marketing campaigns, and strengthen customer loyalty.

Email marketing or SMS marketing: Which is more effective to reach your customers? Discover the advantages, limitations, and uses of each channel, along with best practices to combine them and maximize your conversions.

Omnichannel marketing means delivering the right message, at the right time, on the right channel — adapted to each contact’s behavior and preferences. Discover how to make the most of your communication channels.

Every exchange with a customer can make a difference. Optimize your touchpoints to maximize conversions and create a truly engaging journey.

Customer engagement doesn’t rely on a single message but on a complete, seamless, and contextualized customer journey. This article explores how to manage your communications across all channels with precision, leveraging AI and a deeply orchestrated relationship with your audience.

Discover key insights from Dialog Insight’s sessions at Connexion – Les Affaires on automation, personalization, and data sovereignty.

Customer loyalty is no longer just about a points program: it's about building a consistent and personalized relationship at every post-purchase stage. This article explores how each interaction can foster engagement and turn a one-time customer into a loyal brand ambassador.

Hyper-personalization should no longer be an option, but a standard. Every customer interaction is a valuable opportunity to enrich profiles, anticipate needs, and create tailored experiences. By intelligently leveraging behavioral, transactional, and relational data, brands can trigger real-time marketing actions that are contextual, effective, and human. Discover how to build a data-driven culture that turns every touchpoint into a performance driver.

With content everywhere, it's harder than ever to capture attention. Immersive experiences help brands create strong, emotional, and memorable interactions. Discover how personalization, technology, and storytelling can boost engagement and build lasting customer loyalty.

Today, consumers effortlessly move from one screen to another, from one channel to the next, before making a purchasing decision. In the face of this complexity, simply being present across multiple channels is no longer enough. What truly makes a difference is a brand’s ability to deliver a seamless, consistent, and personalized experience at every stage of the customer journey.

Customer expectations are evolving as rapidly as the technologies that surround them—and the financial sector is no exception. Today’s consumers demand tailored, proactive, and engaging experiences, inspired by the standards set by leading digital platforms.

Learn how to turn each touchpoint into an opportunity for growth with lifecycle marketing tailored to your business model.