Black Friday: from frenzy to marketing strategy

One year after the new GDPR came into force, two-thirds of companies were still not in compliance! If this is the case for you, this section will go a long way in helping you comply quickly!

May 4th was an important date for all retailers in Quebec who officially reopened (except in Montreal). For this occasion, we are offering our retailer friends some ideas for strategies to put in place to facilitate their return. It's our gift to you!

Needless to say, the COVID-19 crisis and the population lockdown brings several challenges to businesses. We have therefore listed the most relevant marketing tactics of the moment to stay actively in the minds of consumers. 

Now that you have set up several web push notifications campaigns, you need to determine specific indicators that will tell you the success (or failure) of your campaign. What do you want to measure when it comes time to analyze the results?

The purpose of this article is to guide you through the procedure to set up the Web push notification channel in your platform and show you how to use them on a daily basis.

The SMS opening rate is 98%; it's huge! It would be foolish to do without this way of reaching your users. So many opportunities to connect with the consumer right at the fingertips...literally.

You are convinced and want to start your first SMS campaign with Dialog Insight ? Here’s everything you should know!

The most successful companies know exactly who their customers are and what they want. And they can adapt their communications to effectively reach their target.

Today we answer the following question: How to create an effective web push notification campaign? By effective, I mean that increases the subscription rate and decreases the churn rate.

The year 2019 marks the 20th anniversary of Dialog Insight. In 20 years, there have been changes! We are now ready to unveil the fruit of a special effort, our rebranding!

A simple SMS sent can be much more effective than your other means of communication. But they must be well mounted and respect some basic rules to be optimal.

The large amount of contacts that companies accumulate over the years is of course, very impressive but, how many of these contacts are really active?