Featured

Tracking Pixels in Emails: An Ethical Solution Exists

The CNIL seeks to regulate the use of tracking pixels in emails. Between legal obligations, marketing lobbying, and technical solutions like Dialog Insight, find out how to reconcile compliance, performance, and privacy.

Blog

Omni-Channel Marketing Campaign

How to Manage the Customer Lifecycle to Drive Loyalty and Increase Revenue

Learn how to turn each touchpoint into an opportunity for growth with lifecycle marketing tailored to your business model.

Law 25

Cloud Act and Other Data Laws: What Your Business Needs to Know 

The Cloud Act isn’t the only law affecting your data privacy. Learn the legal risks and how to protect your business effectively.

Data Management

Hosting vs. Data Management: What Businesses Need to Know 

Hosting your data in Canada or Europe isn’t enough. Learn why data control—not just location—is key to ensuring true data protection.

Customer Data Platform

How to Assess Your Needs Before Choosing a Marketing Platform 

Before choosing a marketing platform, clarify your goals. Learn how to assess your needs and avoid common pitfalls to make the right decision.

Security and conformity

Data Security: The Legal and Strategic Responsibilities of Businesses  

With the increasing electronic sharing of personal information across various digital platforms, cybersecurity threats are becoming more frequent and their consequences more severe. Privacy incidents are no longer isolated events. It is essential to be prepared to face them in order to minimize their risks and impact.

Omni-Channel Marketing Campaign, Personalization

Automating Customer Lifetime Value (CLTV): The Key to Maximizing Your ROI

The CLTV is a key indicator that measures the total value a customer generates for a company throughout their relationship. It also plays a crucial role in optimizing acquisition and retention costs.

Analytics

Purchase Preference Analysis: The Pillar of Ultra-Personalized Marketing

Discover how purchase preference analysis can transform your marketing strategy! Leverage automation to boost engagement and drive conversions effortlessly.

Customer Data Platform

Buying Guide: An Essential Ally in Choosing Your Marketing Platform

A marketing platform buying guide is more than just a document—it’s a strategic tool to help you make informed decisions, compare solutions, and optimize your marketing performance. Discover why it's essential!

Omni-Channel Marketing Campaign

8 Tips for a Captivating and Effective Black Friday Message

Learn how to create a captivating Black Friday message with 8 practical tips to grab attention, personalize the experience, and maximize conversions. From hyper-personalization strategies to social proof, these tips will help turn your visitors into loyal customers during this high-demand season.

25 years

25 Years of Innovation: How Dialog Insight Continues to Ride the Wave of Emerging Technologies

Discover the key innovations that have shaped Dialog Insight's success and its SaaS relationship marketing platform since 1999, and explore the emerging trends that will transform marketing over the next 25 years.

Customer Data Platform

The Strategic Importance of the CSM in Customer Satisfaction and Growth at Dialog Insight

Discover the strategic importance of Customer Success Managers (CSM) at Dialog Insight, key partners in customer satisfaction, growth, and ROI optimization through effective and personalized marketing solutions.

Analytics

15 marketing automation KPIs to measure your marketing automation

It's all well and good to do marketing automation, but if you do it without analyzing the results, it's hard to distinguish what works from what does not work.

New at Dialog Insight

Every message, on the right channel, at the right time — automatically.

What if your campaigns could find on their own the ideal channel and the perfect moment to generate more impact?With Smart Channel and Omnichannel STO, your campaigns become more engaging and more effective: