Featured

Explicit Data vs. Implicit Data in Digital Marketing: How to Use Both to Boost Customer Experience

Customer data falls into two main categories: explicit data, voluntarily provided by the user, and implicit data, inferred from their behaviors. Understanding their complementary roles and knowing how to leverage them together makes it possible to personalize the experience, optimize marketing campaigns, and strengthen customer loyalty.

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Cloud Act and Other Data Laws: What Your Business Needs to Know 

The Cloud Act isn’t the only law affecting your data privacy. Learn the legal risks and how to protect your business effectively.

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Hosting vs. Data Management: What Businesses Need to Know 

Hosting your data in Canada or Europe isn’t enough. Learn why data control—not just location—is key to ensuring true data protection.

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How to Assess Your Needs Before Choosing a Marketing Platform 

Before choosing a marketing platform, clarify your goals. Learn how to assess your needs and avoid common pitfalls to make the right decision.

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Data Security: The Legal and Strategic Responsibilities of Businesses  

With the increasing electronic sharing of personal information across various digital platforms, cybersecurity threats are becoming more frequent and their consequences more severe. Privacy incidents are no longer isolated events. It is essential to be prepared to face them in order to minimize their risks and impact.

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Automating Customer Lifetime Value (CLTV): The Key to Maximizing Your ROI

The CLTV is a key indicator that measures the total value a customer generates for a company throughout their relationship. It also plays a crucial role in optimizing acquisition and retention costs.

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Purchase Preference Analysis: The Pillar of Ultra-Personalized Marketing

Discover how purchase preference analysis can transform your marketing strategy! Leverage automation to boost engagement and drive conversions effortlessly.

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Buying Guide: An Essential Ally in Choosing Your Marketing Platform

A marketing platform buying guide is more than just a document—it’s a strategic tool to help you make informed decisions, compare solutions, and optimize your marketing performance. Discover why it's essential!

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8 Tips for a Captivating and Effective Black Friday Message

Learn how to create a captivating Black Friday message with 8 practical tips to grab attention, personalize the experience, and maximize conversions. From hyper-personalization strategies to social proof, these tips will help turn your visitors into loyal customers during this high-demand season.

25 years, Blog

25 Years of Innovation: How Dialog Insight Continues to Ride the Wave of Emerging Technologies

Discover the key innovations that have shaped Dialog Insight's success and its SaaS relationship marketing platform since 1999, and explore the emerging trends that will transform marketing over the next 25 years.

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The Strategic Importance of the CSM in Customer Satisfaction and Growth at Dialog Insight

Discover the strategic importance of Customer Success Managers (CSM) at Dialog Insight, key partners in customer satisfaction, growth, and ROI optimization through effective and personalized marketing solutions.

Analytics

15 marketing automation KPIs to measure your marketing automation

It's all well and good to do marketing automation, but if you do it without analyzing the results, it's hard to distinguish what works from what does not work.

AI

Using AI to Generate Marketing Content: Opportunities and Limitations 

Discover how artificial intelligence (AI) is revolutionizing content creation for businesses, the benefits it offers, and the challenges to overcome to ensure relevant and authentic results. Learn to maximize the impact of your content marketing with a balanced approach between AI and human expertise.

New at Dialog Insight

Every message, on the right channel, at the right time — automatically.

What if your campaigns could find on their own the ideal channel and the perfect moment to generate more impact?With Smart Channel and Omnichannel STO, your campaigns become more engaging and more effective: