Omnichannel marketing means delivering the right message, at the right time, on the right channel — adapted to each contact’s behavior and preferences. Discover how to make the most of your communication channels.
Data Security: The Legal and Strategic Responsibilities of Businesses
With the increasing electronic sharing of personal information across various digital platforms, cybersecurity threats are becoming more frequent and their consequences more severe. Privacy incidents are no longer isolated events. It is essential to be prepared to face them in order to minimize their risks and impact.
Automating Customer Lifetime Value (CLTV): The Key to Maximizing Your ROI
The CLTV is a key indicator that measures the total value a customer generates for a company throughout their relationship. It also plays a crucial role in optimizing acquisition and retention costs.
Purchase Preference Analysis: The Pillar of Ultra-Personalized Marketing
Discover how purchase preference analysis can transform your marketing strategy! Leverage automation to boost engagement and drive conversions effortlessly.
Buying Guide: An Essential Ally in Choosing Your Marketing Platform
A marketing platform buying guide is more than just a document—it’s a strategic tool to help you make informed decisions, compare solutions, and optimize your marketing performance. Discover why it's essential!
8 Tips for a Captivating and Effective Black Friday Message
Learn how to create a captivating Black Friday message with 8 practical tips to grab attention, personalize the experience, and maximize conversions. From hyper-personalization strategies to social proof, these tips will help turn your visitors into loyal customers during this high-demand season.
25 Years of Innovation: How Dialog Insight Continues to Ride the Wave of Emerging Technologies
Discover the key innovations that have shaped Dialog Insight's success and its SaaS relationship marketing platform since 1999, and explore the emerging trends that will transform marketing over the next 25 years.
The Strategic Importance of the CSM in Customer Satisfaction and Growth at Dialog Insight
Discover the strategic importance of Customer Success Managers (CSM) at Dialog Insight, key partners in customer satisfaction, growth, and ROI optimization through effective and personalized marketing solutions.
15 marketing automation KPIs to measure your marketing automation
It's all well and good to do marketing automation, but if you do it without analyzing the results, it's hard to distinguish what works from what does not work.
Using AI to Generate Marketing Content: Opportunities and Limitations
Discover how artificial intelligence (AI) is revolutionizing content creation for businesses, the benefits it offers, and the challenges to overcome to ensure relevant and authentic results. Learn to maximize the impact of your content marketing with a balanced approach between AI and human expertise.
How Data Portability in 2024 is Transforming the Digital Landscape of Businesses
Discover how data portability, strengthened by Quebec's Law 25 in 2024, becomes essential for businesses. Learn why this right is crucial and how marketers can effectively prepare to stay compliant and competitive.
Every message, on the right channel, at the right time — automatically.
What if your campaigns could find on their own the ideal channel and the perfect moment to generate more impact?With Smart Channel and Omnichannel STO, your campaigns become more engaging and more effective:
Automatically send each message through your contacts’ preferred channel
Trigger your sends at the optimal time to maximize impact
Drive more clicks, conversions, and revenue — without added complexity
