Omnichannel marketing means delivering the right message, at the right time, on the right channel — adapted to each contact’s behavior and preferences. Discover how to make the most of your communication channels.
What is Google Postmaster Tools and How Do You Use It?
Discover how Google Postmaster Tools is revolutionizing email marketing by providing key insights to enhance deliverability and engagement. This article explains how it works, its importance to your strategy, and tips for optimizing your campaigns.
Personalized marketing has the power to transform customer engagement. Learn effective strategies for building loyalty and captivating your audience. Discover how personalization can become a major competitive advantage by meeting individual customer expectations.
Explore 9 ways Customer Data Platforms (CDP) are revolutionizing business: from segmentation to personalization and operational efficiency. An essential guide for marketers eager to make the most of customer data.
Your customer knowledge is increasing, the amount of data available on them is also growing... You are now ready to know the main steps to personalize!
Discover the power of email journey to energize your business: from segmentation to automation. Learn how a targeted email marketing strategy can not only increase your sales and strengthen brand loyalty, but also enhance customer engagement with personalized content.
How Do I Get Started With Personalization in Marketing?
Maximize customer engagement and loyalty with effective personalization strategies. Discover why 80% of consumers prefer brands that offer a personalized experience and how you can start improving your conversions and retention today.
How to Do a Relationship Marketing Strategy: Types of Strategies + Examples
Discover how to create a customized relationship marketing strategy that strengthens the bond between brand and consumer, leading to scalable growth and long-term benefits.
Email frequency is something you should take seriously. The number of emails sent over a period of time can have an impact on your revenue and your engagement rate. So how to determine the optimal email frequency?
What is Marketing Technology (MarTech) and Why Is It Important Today?
Discover the importance of marketing technology (MarTech) in today's landscape: strategy optimization, automation, and personalization for an unprecedented customer experience. Explore how MarTech is transforming data collection, campaign development, and performance analysis for enhanced efficiency and ROI.
What Is a Noreply Email and Why You Should Avoid It
Explore why "noreply" emails create barriers between businesses and customers, and how embracing open communication enhances email marketing success. Essential reading for marketers aiming to foster genuine connections and trust.
Discover how relationship marketing transforms customer engagement into a winning strategy, increasing loyalty, satisfaction and revenue. Essential for any company aiming for sustainable growth.
Every message, on the right channel, at the right time — automatically.
What if your campaigns could find on their own the ideal channel and the perfect moment to generate more impact?With Smart Channel and Omnichannel STO, your campaigns become more engaging and more effective:
Automatically send each message through your contacts’ preferred channel
Trigger your sends at the optimal time to maximize impact
Drive more clicks, conversions, and revenue — without added complexity
