Consent and marketing performance: do we really have to choose?

In a world where we are constantly seeking to optimize the results of our campaigns and their ROI... testing is imperative for marketing!

Personalization is an increasingly important strategy to adopt to meet consumers' ever-increasing expectations in terms of customer experience. However, personalized marketing brings its share of challenges, so here are a few obstacles that you may encounter in your journey and our tips to overcome them!

Communication channels such as email and SMS continue to evolve, so here are some trends that will impact the way you work in the future. 

An omnichannel campaign is the key to a successful customer experience and allows companies to maintain a meaningful and lasting relationship with their customers.

A recent study, which surveyed over 600 marketers, revealed that the biggest obstacle to personalization is data architecture

Consumers are becoming more and more careful about who they give their money to and which brands they trust. Adopting an omni-channel strategy has become a must if you want to optimize your customer experience and be at the top of your performance.

 Distributed marketing: an emerging communication strategy that enables business units to act on the local knowledge they have. 

The abandoned shopping cart is a must in your e-commerce strategy, especially to ensure the conversion of your visitors. In fact, more than 7 out of 10 people abandon a shopping cart!

Did you know that you can take advantage of marketing automation without using all your resources and taking a minimum amount of time to set up?

September is starting, which means Christmas isn't far behind... It's time to start planning your holiday campaign to engage your customers!

Having a quality email list does not only mean making sure you have people's permission to contact them. Continuous and proactive management is necessary to maintain this quality at all times.

Automated marketing is a practical, even indispensable tool for your marketing actions. However, there is a lot of thought to be given in order to properly set up its sequences, which are activated at the right time for the right person.