What is RCS messaging?

Learn about the SPF, DKIM and DMARC email authentication protocols, why to use them and how to configure them with Dialog Insight.

Do you have a strategy in place to wake up your sleeping contacts and win back their consumer's hearts? Here's how to do it using drip marketing campaign. 

Email delivery is a complex field and the rules for blocking spam are constantly evolving. This often represents a major challenge for companies that find their emails blocked by anti-spam filters. Here are 10 tips from our experts to ensure good email deliverability. 

In a world where we are constantly seeking to optimize the results of our campaigns and their ROI... testing is imperative for marketing!

Personalization is an increasingly important strategy to adopt to meet consumers' ever-increasing expectations in terms of customer experience. However, personalized marketing brings its share of challenges, so here are a few obstacles that you may encounter in your journey and our tips to overcome them!

Communication channels such as email and SMS continue to evolve, so here are some trends that will impact the way you work in the future. 

An omnichannel campaign is the key to a successful customer experience and allows companies to maintain a meaningful and lasting relationship with their customers.

A recent study, which surveyed over 600 marketers, revealed that the biggest obstacle to personalization is data architecture

Consumers are becoming more and more careful about who they give their money to and which brands they trust. Adopting an omni-channel strategy has become a must if you want to optimize your customer experience and be at the top of your performance.

 Distributed marketing: an emerging communication strategy that enables business units to act on the local knowledge they have. 

The abandoned shopping cart is a must in your e-commerce strategy, especially to ensure the conversion of your visitors. In fact, more than 7 out of 10 people abandon a shopping cart!

Did you know that you can take advantage of marketing automation without using all your resources and taking a minimum amount of time to set up?