Black Friday: from frenzy to marketing strategy

Discover how to create a customized relationship marketing strategy that strengthens the bond between brand and consumer, leading to scalable growth and long-term benefits.

Email frequency is something you should take seriously. The number of emails sent over a period of time can have an impact on your revenue and your engagement rate. So how to determine the optimal email frequency?

Discover the importance of marketing technology (MarTech) in today's landscape: strategy optimization, automation, and personalization for an unprecedented customer experience. Explore how MarTech is transforming data collection, campaign development, and performance analysis for enhanced efficiency and ROI.

Explore why "noreply" emails create barriers between businesses and customers, and how embracing open communication enhances email marketing success. Essential reading for marketers aiming to foster genuine connections and trust.

Discover how relationship marketing transforms customer engagement into a winning strategy, increasing loyalty, satisfaction and revenue. Essential for any company aiming for sustainable growth.

Discover the essentials of relationship marketing: building customer loyalty, maximizing CLV, and transforming buyers into lifelong brand advocates.

You made a mistake? Why not try to turn this embarrassing situation to your advantage? Some “Oops” messages even get better results than the originals. You just need to get this one right.

Personalization is an increasingly important part of retail in North America. This responds to the needs of new generations of consumers (Generation Y) for whom the purchasing process has changed significantly compared to previous generations. In fact, 71% of current consumers are disappointed when a shopping experience is impersonal (Segment 2017) and 70% of millennial consumers are offended by brands that send irrelevant emails (SmarterHQ).These statistics remind us on the importance of personalizing the customer experience in order to attract their interest, obtain their loyalty and increase their shopping basket. However, to be able to differentiate yourself from the competition, you now have to push the customization to the maximum. It is now a question of hyper-personalization.

Boost your email marketing strategy with segmentation: Increase open rates and conversions while building loyalty by tailoring messages to specific audience groups. Learn how now.

The beginning of the year is an ideal time to set goals and plan for the coming year. The end of sanitary measures and the return to a certain reality caused some upheavals in 2022. The year 2023 will be full of challenges as well. To address these challenges, here are 7 relationship marketing trends for 2023.

The benefits of a CDP are hard to ignore. Businesses that have this technology already enjoy better data than their competitors.

Explore individual marketing, its importance, and practical examples to harness its power in your strategies.