Black Friday: from frenzy to marketing strategy

Retention is the process of keeping existing customers coming back to your business for repeat purchases. Customer retention is a measure of how loyal customers are to a business. Loyal customers are more likely to make repeat purchases, refer friends and family, and provide positive word-of-mouth marketing. A high customer retention rate is essential to long-term success and sustainability. In this blog post, we will discuss five proven customer retention strategies that will help you keep your customers coming back for more.

Email marketing is still king - Yes, we see all these new platforms and strategies come and go, but email is still the best way to reach your customers and get them to take action. If you are not investing in growing an email list and sending regular emails to your customers, you are missing out on a huge opportunity. 

Mobile push notifications have become a powerful tool for businesses to engage with their target audience. They are an effective way to reach out to customers and keep them informed about the latest news, updates, and promotions. With an open rate ranging between 30 and 60%, this is the most effective method of communication. 

The best approach to be successful with relationship marketing is to make advantage of all the resources at your disposal. However, the reality is that many organizations persist with the same strategy, they find comfortable. Because they are unsure of how they operate or whether they would be helpful to their efforts, they neglect some of the best tools at their disposal. Personalization is a powerful way to engage your audience and build relationships. It helps you to connect with your customers. In this blog post, we will explore the benefits of personalization, the latest personalization techniques, and the tools you can use to get started.

Email campaigns are one of the most effective digital marketing tactics for businesses. They allow you to reach out to your customers directly and engage them with your message. But, with the ever-changing digital landscape, it's important to stay on top of your email campaigns and optimize them for maximum effectiveness. That's where digital marketing analytics comes in.

It’s no secret that email marketing is a powerful tool for businesses. But what if you could take it to the next level with hyper-personalization? Hyper-personalization is a process of using data and technology to deliver personalized content to customers at scale. In this blog post, we’ll take a look at what hyper-personalization is, the benefits of using it in email marketing, the types of data used for hyper-personalization, and the best practices for leveraging it. So, let’s dive in!

Here we are in December already! Planning for the upcoming year begins as one year comes to an end. Marketing teams must create an editorial calendar for the upcoming year's activities in order to schedule the creation of content and the implementation of strategies. This is your chance to prepare the calendar if you haven't already.

The world is going dark, literally. A recent study reveals that 73% of consumers prefer a darker digital experience. This means fewer blue hues, brighter whites, and more accessible interfaces.

As a business, you know that marketing content is important. It helps you connect with your customers, generate leads, and build brand awareness. Different contents are created and used in the same organization by different teams. Although, that can become challenging to manage all that information efficiently. Even more now with teams being more and more decentralized with remote work. One solution to improve content management is to centralize your marketing content using an Asset library.

Black Friday is a great time to boost your sales and increase conversion rates. But for many retailers, Black Friday can be an overwhelming time of year. It's important to plan ahead and know how to manage your marketing campaigns during this busy season. In order to make sure your email campaign is ready for the upcoming period, here are some important Black Friday tips.

In Quebec, Law 25 (formerly Bill 64) modernizes regulations regarding the protection of personal information. In order to provide citizens with better control over their personal information, this law supports companies in the collection and use of this data. Several clarifications are introduced into the Private Sector Act to regulate consent. It is important to fully understand these and to be well prepared to avoid any sanction.

There are many marketing concepts around the customer: cost of acquisition, retention, life cycle (also called lifetime value), attrition... In order to optimize their results, many companies choose to implement a segmentation of their customer contact base. Different methods exist, one of the best known methods: RFM segmentation.