Black Friday: from frenzy to marketing strategy

In 2021, 61% of consumers started their Christmas shopping in November. October is just around the corner, avoid running, avoid the crowd... Get noticed. Be in the inbox of your customers and contacts before the high season!Take advantage of the holiday season to strengthen your relationship with your customers and be part of their Christmas planning.

With the increase in electronic sharing of personal information on different computer platforms, cybersecurity threats will be more frequent and their consequences will be more serious. Since confidentiality incidents are no longer isolated events, it is important to be ready to deal with them and limit their risks and impact.

We are in an era where computer tools with single connections are multiplying and staff turnover is accentuated. Not to mention the sharing of increasingly sensitive data. Managing access and permissions can become a long and complex process. This is why Dialog Insight wants to simplify and secure everything by offering SSO to its customers. Indeed, it is possible to add single sign-on (SSO) for connection to the DI platform.

Law 25 or “An Act to modernize legislative provisions as regards the protection of personal information” will come into force gradually over the next three years. The first deadline to comply is September 22, 2022. It's coming... Are you ready? Here is a summary of the requirements required by this law as of this year.

Personalization positively impacts customer's engagement with a loyalty program and their concentration of purchases. It's the key to relevance, and in 2021, you can't ignore it.

Discover all the mobile marketing secrets! Dialog Insight reveals everything you need to know about marketing techniques and solutions tailored to mobile devices.

Google has announced that it is getting on board and that its Gmail messaging system will support the BIMI protocol from now on. This announcement will necessarily have a domino effect in the industry. It will allow BIMI to gain momentum and likely become a standard.

You'll find that customers who are engaged and loyal to your brand will have a higher engagement rate when you measure it.

The iOS 15 update is making waves in the email marketing world. Dialog Insight helps you prepare for it.

The creation of a customer database is essential for finding new clients, increasing sales and revenues, and for client retention.

It's time to shift the focus of your marketing strategies to zero-party and first-party data.

From planning to implementation of distributed marketing, there are 6 key things to consider.