DIA · Dialog Insight AI Assistant
Create hyper-personalized campaigns faster with AI.
The DiA assistant isn’t a chatbot simply added to your platform. It’s an assistant that understands your business context and customer data.
THE DIALOG INSIGHT AI ASSISTANT
THE DIALOG INSIGHT AI ASSISTANT
AI doesn’t replace marketers. It gives them time back.
These are not isolated features; rather, they constitute a unified assistant that supports you from the initial customer signal to the final delivery. This results in reduced manual and repetitive tasks, allowing for greater focus on strategy, optimization, and creativity.
Define
Define your offer, audiences, tone, and rules once. DiA uses them to personalize what it generates.
Understand
DiA analyzes the content behind your contacts’ interactions to uncover what interests them.
Target
Describe your audience. DiA turns your intent into segmentation criteria and summarizes the targeting.
Create
Tell DiA your objective. It suggests a segment and campaign scenario that you can adjust and approve.
Write
DiA writes your messages in the context of your campaign. You review and approve them before sending.
One assistant, numerous capabilities
Apply this context:
SUMMER BOUTIQUE
Audience aged 25–40, upbeat tone,
and no discounts in the subject line
The top interests are:
Would you like to create 3 segments
from these interests?
2,438 CONTACTS
ready to be targeted.
Would you like to create a campaign
with this segment?
Suggested campaign:
01 · AI CONTEXT
DiA understands your organization.
Give DiA your brand, audience, and objectives once. Then reuse the right context to get more consistent, relevant results without repeating your instructions.
Apply this context:
SUMMER BOUTIQUE
Audience aged 25–40, upbeat tone,
and no discounts in the subject line
02 · AI DETECTED INTERESTS
Uncover the interests of your contacts.
DiA analyzes the content your contacts view to identify what they’re genuinely interested in. Afterward, it converts these insights into more targeted audiences and more pertinent emails.
The top interests are:
Would you like to create 3 segments
from these interests?
03 · AI SEGMENTATION
Create your segments in moments.
Clearly articulate the audience you aim to engage. The DiA assistant converts your request into segmentation criteria and presents the outcome in natural language to assist you in validating your targeting.
2,438 CONTACTS
ready to be targeted.
Would you like to create a campaign
with this segment?
04 · AI CAMPAIGN GENERATION
Bring your campaigns to life, faster.
Begin with a marketing objective rather than an empty scenario. The DiA assistant recommends an appropriate audience and campaign structure, which you can subsequently validate and modify prior to execution.
Suggested campaign:
05 · AI MESSAGE GENERATION
Go from idea to message, faster.
The DiA Assistant generates your message directly within the selected template, taking into account your context and campaign. You can review and edit everything without leaving Dialog Insight.
Your rules first. Our best practices next.
Your inquiry
what you explicitly ask for comes first.
Your business rules
those defined in the selected context.
AI best practices
used to fill in what you haven’t specified.
AI best practices
Generic AI Assistant
Context
“Could you remind me of the target audience for your offer?”
“And what was the tone?”
Data
Generic recommendations, unconnected to your customer data.
Trust
“Are you certain this is the appropriate audience?”
Result generated
DiA Integrated Assistant
Context
“Got it — I’ll keep the Summer Boutique context throughout the campaign.”
Data
Based on the content that your contacts have actually viewed.
Trust
“Are you certain this is the appropriate audience?”
“Yes — segment according to recent purchases and travel interests. 312 contacts, prepared for validation.”
FAQ
Does Dialog Insight's AI utilize my customer data?
DiA depends on the organization of your data, the interactions among your contacts, and the business context you have established. However, no personal information from your contacts is shared with external language models, and your data is never utilized for model training.
Do I need to know the exact criteria for creating a segment?
No. Simply describe the audience you want to reach. DiA translates your intent into segmentation criteria, and the AI Summary explains the segment logic in natural language.
Can I modify the AI’s suggestions?
Yes, certainly. You can manually adjust a segment, request DiA to enhance it, modify a campaign scenario, or revise a generated message. To refine a segment using AI, ensure that all criteria are included in your new request, as it supersedes the previous criteria.
Can I see the size of my segment?
Yes. When you save it, you’ll see the number of contacts that match the generated criteria.
Does AI generate and dispatch my campaigns on my behalf?
No. DiA presents a segment and a campaign scenario for your review. You will complete the necessary steps that require your judgment and provide approval prior to activation. The elements generated by AI are clearly identified, ensuring you are always aware of what needs validation.
Does AI also create the images in my emails?
Not at this time. DiA composes and organizes the content of your messages, while your team incorporates the visuals.
Must I configure a context prior to utilizing AI?
No, DiA is beneficial from the outset due to its repository of best practices. However, the more specific your context, the more closely the results will align with your brand and business guidelines.
What distinguishes this from a generic AI tool?
A generic tool lacks familiarity with your data and organization; thus, you must reiterate all information and manually transfer the results. In contrast, DiA is seamlessly integrated with your marketing platform, considers the context you have established, and generates segments, scenarios, and messages that can be utilized directly.
Does this replace manual segmentation or my marketing team?
No. DiA streamlines and expedites workflows by minimizing manual and repetitive tasks, allowing your team to focus more on strategy, optimization, and creativity. You maintain control over criteria, scenarios, and content.
Is it possible to disable the AI features?
Yes. They are disabled by default and can be enabled as needed. Access is regulated at both the account and user levels.