Data Security: The Legal and Strategic Responsibilities of Businesses  

With the increasing electronic sharing of personal information across various digital platforms, cybersecurity threats are becoming more frequent and their consequences more severe. Privacy incidents are no longer isolated events. It is essential to be prepared to face them in order to minimize their risks and impact.
Méliza Guay
21 March 2025
Blog
Data Security: The Legal and Strategic Responsibilities of Businesses  

In a digital landscape where data breaches are becoming increasingly common, businesses must take clear responsibility for securing their strategic information. It is no longer just a technical issue—it is a matter of legal compliance and business trust.  

Legal Responsibility: Compliance with Local Laws  

Businesses operating in Canada or Europe must adhere to strict data protection regulations: 

  • Law 25 in Quebec – Requires companies to implement concrete measures to protect personal information. 
  • PIPEDA (Personal Information Protection and Electronic Documents Act) – Regulates the processing of personal data in Canada. 
  • GDPR (General Data Protection Regulation) – Imposes enhanced security obligations on European businesses. 

Concrete example: If a Canadian company accidentally transfers data to a foreign authority without explicit consent, it could face significant financial penalties and reputational damage. 

Strategic Responsibility: Choosing the Right Provider and Maintaining Control Over Data  

Choosing a cloud provider goes beyond performance and cost. Businesses must ensure that their provider: 

  • Is a Canadian or European company not subject to the Cloud Act. 
  • Hosts data under local jurisdiction (Canada or Europe). 
  • Does not rely on servers or infrastructure owned by an American company. 

Risk: If your provider is American (e.g., AWS, Microsoft, Google), your data is technically accessible by the U.S. government under the Cloud Act, even if it is hosted locally.

Operational Responsibility: Protecting Data on a Daily Basis 

Data security is not just about hosting: 

  • Train employees: Staff must be aware of risks (phishing, security breaches). 
  • Implement an internal policy: Clearly define who has access to data and why. 
  • Control access: Use two-factor authentication (2FA) and data segmentation. 
  • Encrypt data: Encrypt all sensitive information so it remains inaccessible in case of a breach. 

Concrete example: A company that enforces a strict access management policy significantly reduces the risk of data leaks in the event of a security breach. 

How Businesses Can Strengthen Their Responsibility 

  • Choose a provider under local jurisdiction: Ensure that the provider is not subject to laws such as the Cloud Act. 
  • Conduct regular audits of internal processes: Verify that your security measures are up to date. 
  • Establish a response plan for breaches: Having a strategy to quickly handle a security breach minimizes damage. 
  • Work with trusted partners: A provider like Dialog Insight, which is 100% Canadian, offers real protection under Canadian jurisdiction. 

 Conclusion

Data security is a global responsibility: legal, strategic, and operational. Businesses must go beyond hosting and ensure they maintain effective control over their data. By choosing a provider independent of U.S. laws, training employees, and implementing a clear internal policy, they strengthen their security and build trust with their customers. 

Find out how your company can benefit from Dialog Insight.

Read also

Blog

Revolutionize your audience engagement through personalization and relationship marketing

In a media landscape saturated with content, capturing consumer attention is a major challenge for entertainment companies. To stand out, an attractive offer alone is no longer enough—brands must engage their audience in a personalized, relevant, and continuous way. This is where relationship marketing strategies come into play, supported by intelligent data analysis and automated interactions.

Blog

Create a consistent omnichannel experience to boost your sales through intelligent customer data activation

Today, consumers effortlessly move from one screen to another, from one channel to the next, before making a purchasing decision. In the face of this complexity, simply being present across multiple channels is no longer enough. What truly makes a difference is a brand’s ability to deliver a seamless, consistent, and personalized experience at every stage of the customer journey.

News

Make your analysis more reliable by identifying openings generated by Apple bots

With the widespread adoption of privacy protection in email tools, marketers are facing a major challenge: the reliability of open rates. Thanks to our feature, it is now possible to identify and filter out openings automatically generated by Apple bots.

Blog, Blog

Automating Customer Lifetime Value (CLTV): The Key to Maximizing Your ROI

The CLTV is a key indicator that measures the total value a customer generates for a company throughout their relationship. It also plays a crucial role in optimizing acquisition and retention costs.

Omni-Channel Marketing Campaign

Three keys to a successful marketing automation campaign

Automated marketing is a practical, even indispensable tool for your marketing actions. However, there is a lot of thought to be given in order to properly set up its sequences, which are activated at the right time for the right person. 

Data Management

How to Identify Your Best Customers Using RFM Segmentation?

There are many marketing concepts around the customer: cost of acquisition, retention, life cycle (also called lifetime value), attrition... In order to optimize their results, many companies choose to implement a segmentation of their customer contact base. Different methods exist, one of the best known methods: RFM segmentation.