Email marketing is still king – Yes, we see all these new platforms and strategies come and go, but email is still the best way to reach your customers and get them to take action. If you are not investing in growing an email list and sending regular emails to your customers, you are missing out on a huge opportunity.
Growing your email list is one of the most important tasks for any business. Email subscribers are the key to staying connected with your customers and prospects, driving revenue, and growing your business. If you’re looking for ways to increase your email list and grow your online presence, you’ve come to the right place. Here, we’ll provide you with 5 proven strategies to build your email list and attract more subscribers. Let’s dive in and get started!
What is email list building?
Email list building is a process that helps you acquire more email subscribers for your business by encouraging your readers to subscribe to your emails. Email list building is also known as list building or list growth. To build your email list, you’ll need to offer something valuable to your target audience in exchange for their email address. As you collect email addresses, you’ll start to build a relationship with your subscribers and you’ll be able to send automated emails that are triggered by certain events, such as a product purchase or customer re-ordering. You can use your email list to promote your products, share industry insights, send newsletters, and more. This helps you stay in contact with your customers and also provides a great source of leads for your company. Email list building is a crucial part of online marketing.
Benefits of email list building
- Drive more traffic to your website. With an email list, you can send newsletters that feature your latest products and services, current promotions, and more.
- It’s the easiest way to stay in touch with your customers. Since your email list is made up of people who opted-in to receive your emails, you know you’re sending valuable content to people who want to hear from you. It’s the easiest way to stay in touch with your customers without being pushy.
- Build stronger relationships with your readers. You can send them helpful content, provide useful tips, and engage them in a dialogue.
- Re-engage your prospect. Email marketing is also a great way to re-engage your prospects and turn them into customers. People will often sign up for your email list if you’re giving away something for free. So, you can use your email list to re-engage your prospects.
- Grow your subscriber base. Offering something valuable to your readers, such as a free ebook or tips on how to use your product, you can get them to sign up to your list and receive emails from you.
- Create a better online presence. Having a large subscriber base can help you to be seen as an expert in your niche, which can help you to earn more credibility.
Strategies to grow your email list and increase subscribers
Each of these strategies can help you acquire more email subscribers for your business.
1. Landing pages
A great way to grow your email list is by creating landing pages. Landing pages are pages on your website that are solely dedicated to one goal, such as growing your email list. Landing pages are effective because they are focused on one objective, which means they are more likely to be successful than a multi-purpose page where the goal isn’t as clear. Landing pages are also great for lead generation since you can use CTAs that ask readers to sign up for your email list.
You can create landing pages for each of your products, blogs, or any other content that you want to promote. Hook your readers with an enticing headline, and then offer something in exchange for their email address, such as a free PDF or an ebook. You can also use pop-up forms or opt-in boxes to get people to sign up for your email list. If you want to encourage more people to sign up, make sure that your landing page is focused on one topic and that it’s easy to understand what readers will be getting out of the page.
2. Lead magnets
If you want to grow your email list, you should consider creating a lead magnet. A lead magnet is something that you give away for free in exchange for an email address. You can create a lead magnet in any format, such as an ebook, a checklist, a video course, or a software guide. The key to a successful lead magnet is to offer something that readers will find useful. You can also give away something that’s less tangible, such as expertise, access to your team, or advice. Once you’ve created your lead magnet, you can add a call to action to your website that asks readers to sign up for your email list in exchange for the gift.
If you want to make your lead magnet as effective as possible, consider how you can deliver it to your readers. You can host the lead magnet on your website, publish it on your blog, or send it through an email sequence. You can also create a landing page that promotes your lead magnet and offers a sign-up link. By giving away something for free, you can build trust with your readers, and they’ll be more likely to sign up for your email list in exchange for the gift.
3. Pop-up forms (interceptor)
Pop-ups aren’t always bad. They are actually a really effective way to grow your email list. When you use it correctly, a pop-up form can be a valuable tool for increasing your email subscribers. What’s great about pop-up forms is that they automatically appear when someone visits your website. This means that you don’t have to do any additional marketing to get people to sign up—they see the pop-up form as soon as they arrive on your website. You can use pop-up forms to offer lead magnets like free download, free trial, free consultation, free gift, such as an ebook or checklist, in exchange for an email address.
When using pop-up forms, keep a few things in mind. Make sure that your pop-up form is above the fold so that it’s visible to as many people as possible. Choose a time that is appropriate for your content, so that it doesn’t distract from your message. And, most importantly, make sure that your pop-up form is easy to close and doesn’t annoy your readers. If a reader is annoyed by your pop-up form, they will likely close it and never come back.
4. Email contests
Another great way to grow your email list is by hosting an email contest. Email contests are a bit more challenging to plan than other strategies, but they can be a great way to increase your email subscribers. When planning your email contest, you’ll want to keep a few things in mind. First, you’ll want to decide exactly what you want to achieve with the contest. Next, you’ll want to decide the prize you want to offer and the rules of the contest. Once you’ve got all of that figured out, you can start building your list and promoting the contest to your readers.
You can promote your contest in a few different ways. You can include information about the contest in your email newsletters and in your content. You can also use social media to share the contest with your followers and encourage them to sign up. If you want to attract more contestants, consider partnering with a blogger in your niche and mentioning the contest in their content.
5. Re-engage your prospect
When someone signs up for your email list, they are actively opting into your marketing efforts. This is your chance to re-engage them and turn them into paying customers. Start by sending an email thanking them for signing up and offer a free gift. This can be a guide, a tip sheet, or any resource that can help your prospect. You want to get them re-engaged with your content and start earning their trust.
Keep sending emails and build your relationship with your subscribers. Send them tips, industry insights, and other information that is useful for their business. Show them that you are committed to helping them and you really care about them and their success.
Email list building is one of the most important tasks for any business. Email subscribers are the key to staying connected with your customers and prospects, driving revenue, and growing your business. If you’re struggling with email list building, you can use these proven strategies to help you acquire more subscribers.