Recommendations were generated using Dialog Insight's product block, directly integrated into emails. This efficient feature allowed books to be automatically suggested based on readers' interests, such as clicks on popular books or searched topics.
An automated campaign was implemented to send targeted recommendations at key moments after a purchase. This approach maximized email impact while ensuring the recommendations met readers' expectations.
The Librairies indépendantes du Québec (LIQ), under the banner Les libraires, includes over 120 bookstores located across Quebec, the Maritimes, Ontario, and Manitoba. Dedicated to discovering literary works, developing new markets, and fostering close connections with readers, these bookstores stand out for their passion and community involvement. Their transactional website facilitates local purchasing, offering over 1,700,000 paper and digital French-language books, anytime.
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The competition offered the chance to win a fantasy weekend in Chaudière-Appalaches. The synchronization of website data and an automated registration process have been implemented. By sharing the form, participants could also increase their chances.
Since implementing these automated campaigns, Héma-Québec has observed a significant increase in the retention rate of new donors and their engagement. With an average open rate of 73%, the appointment booking rate for plasma donors has doubled.
Since implementing these automated campaigns, Héma-Québec has observed a significant increase in the retention rate of new donors and their engagement. With an average open rate of 73%, the appointment booking rate for plasma donors has doubled.
The competition offered the chance to win a fantasy weekend in Chaudière-Appalaches. The synchronization of website data and an automated registration process have been implemented. By sharing the form, participants could also increase their chances.
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