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Drive-to-store campaigns

Generating traffic in stores is often a goal to be achieved in retail stores. In addition to traditional advertising, the web can also do this very well. Here are a few examples.
Sophie Lamarche
1 October 2012
Omni-Channel Marketing Campaign
2 min 50
les campagnes drive to store

Generating traffic to brick-and-mortar points of sale remains a major objective for players in the retail industry. In store, customers can see and touch the products, which is a considerable advantage to facilitate a sale. In addition to traditional advertising, the web provides an effective platform to generate drive-to-store. Here are some useful examples of email tactics to entice consumers to visit your stores.

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New at Dialog Insight

Every message, on the right channel, at the right time — automatically.

What if your campaigns could find on their own the ideal channel and the perfect moment to generate more impact?With Smart Channel and Omnichannel STO, your campaigns become more engaging and more effective:
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See how to activate this smart duo