Consent and marketing performance: do we really have to choose?

Shopping cart abandonment is a scary topic. But before you start worrying, there are some quick and easy solutions you can implement that can help you.

Making the web better for everyone. It’s definitely a worthy objective. That’s the ideology that Google has been putting forward over the past years with its AMP (Accelerated Mobile Pages) project.

Today’s consumers and customers expect you to know their interests; they expect to receive personalized offers. These expectations can be met thanks to dynamic content!

Having dealt with Canada’s anti-spam legislation, we now need to focus on Europe’s General Data Protection Regulation (GDPR).

Defining who your audience is the basis of a good marketing strategy. Creating personas can help you in this matter.

The user experience is at the heart of the giant Google's concerns. That is why the announcement regarding sanctions on the use of intrusive interstitial on mobile sites was not a big surprise.

Switching email providers can be stressful given the time and resources required to analyze solutions and do the system transfer. So you don't want to go through this too often.

If you work with a budget, you are certainly looking for any possible ways to save money. Email marketing is not an expensive marketing tool, but if you are not careful, you could be surprised with the costs!

Adding emojis in an email subject line is not new, but since most email service providers support them, they have become a common practice to make messages stand out in a crowded inbox.

Over the last 6 months we observed that mobile open rates are higher than desktop open rates. Are your mobile adaptation efforts worth all the work?

“Personalization is too difficult!” This is something you must have heard many times. But is it really that complicated? In truth, it all depends of what you already have and what you want to do.

In a very competitive market, what is the best approach to convert a product and service company into a client oriented company?