Consent and marketing performance: do we really have to choose?

Finding a balance between personalization and respect for privacy.

Consent management from past to present. Everything you need to know about best practices for consent.

Respect the consent and privacy preferences of all contacts.

Discover the benefits of using gamification in your email marketing campaigns and get inspired by some successful examples.

Transactional emails often go untapped by businesses. Yet their potential is incredibly high in email marketing.

Email marketing makes it possible to directly address hundreds of customers or prospects with personalized content.

When the economy takes a downturn, businesses must find ways to stay afloat and make the most of their resources. Email marketing can be a powerful tool during a recession and can help companies reach more customers, increase sales, and foster relationships with existing customers. It allows businesses to extend their marketing reach, build relationships with customers, and nurture their leads. With a few simple steps, email marketing can be an effective way to keep your business alive during a recession. It is an affordable way to reach out to customers, share valuable information, and build relationships that will last even after the recession is over.

Email automation is a powerful business tool that can help you save time, increase efficiency, and boost sales. It’s an easy way to generate leads, nurture prospects, and maximize conversions. Email automation can help you engage with customers and send personalized messages at the right time.

As a marketer in today’s digital age, it’s essential to understand how to leverage the power of data. Data can be used to help inform decisions regarding marketing campaigns, target audiences, and more. To do this effectively, you need to understand the different types of data available, such as zero, first, second, and third-party.

Retention is the process of keeping existing customers coming back to your business for repeat purchases. Customer retention is a measure of how loyal customers are to a business. Loyal customers are more likely to make repeat purchases, refer friends and family, and provide positive word-of-mouth marketing. A high customer retention rate is essential to long-term success and sustainability. In this blog post, we will discuss five proven customer retention strategies that will help you keep your customers coming back for more.

Email marketing is still king - Yes, we see all these new platforms and strategies come and go, but email is still the best way to reach your customers and get them to take action. If you are not investing in growing an email list and sending regular emails to your customers, you are missing out on a huge opportunity. 

Mobile push notifications have become a powerful tool for businesses to engage with their target audience. They are an effective way to reach out to customers and keep them informed about the latest news, updates, and promotions. With an open rate ranging between 30 and 60%, this is the most effective method of communication.