CASL: 4 tactics to confirm consent
You may have already received emails asking you to confirm your subscriptions to continue to receive them. From a marketing point of view, what are the results you can expect with this type of mailing?
Have you ever noticed how we are solicited with contests, quizzes and competitions? Weight loss, physical challenges, quiz questions, talent contests…the possibilities are endless. The reason why they are so many is that they work! 7 people out of 10 have ever played a game or entered a contest, which clearly shows the interest of the vast majority. And all these contests have something in common – an interesting promotion. Even the most challenging contest, offering the best of prizes won’t be as popular without a related promotion.
5 tips for your contest to stand out
3 things you should NEVER do
The first step to a good contest is proper planning. Creating a marketing plan for your contest in order to define the actions, duration and results is crucial.
It is true, a nice design is important. But never as much as a flawless contest participation. If the contest doesn’t run well, you’re sure to receive negative comments.
Even with the best of intentions, you could without knowing violate a law in the country where the contest is held. Be sure to know your obligations and apply the effective regulations.
Ready to start your contest? Contact us.