Sépaq boosts its conversion rate by leveraging its existing database.

Reminders and personalized follow-ups have been implemented to provide a high-quality customer experience, whether following a recent purchase or as part of an annual renewal.

Crown Corporation, Travel & tourism

Results

higher conversion rate

Making use of its current database

In order to increase its revenue, Sépaq wants to not only develop a new clientele but also maintain a high standard of customer service and build a personalized bond with the customers in their current database.

Personalized and automated scenarios

Automatic notifications to existing clients

For encouraging repeat purchases, several scenarios have been implemented, including:

Reminders to past clients who do not currently have a reservation for an upcoming stay.
Special offers that are tailored based on previous reservations.
A post-stay message urging guests to make new reservations or reserve other intriguing experiences.

Personalized follow-ups following purchases

To create a customized customer experience, the following automated sending sequences have been implemented:

A pre-stay message inviting customers to book additional activities and check in online
A thank-you note with a special promotional code after purchasing an annual subscription;
An invitation to renew their annual subscription a few weeks before it expires

“The Dialog Insight platform enables us to improve the customer experience while maintaining our relationship marketing strategy at a low cost-to-value ratio.”

Relationship marketing manager

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Join the Dialog Insight community to deliver more value for your customers.

Sépaq boosts its conversion rate by leveraging its existing database.

Results

Making use of its current database

Personalized and automated scenarios

Automatic notifications to existing clients

Personalized follow-ups following purchases

Read also

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Héma-Québec Increases Donations with Automated and Personalized Communications

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Ville de Laval Increases Citizen Engagement through Personalized Newsletters

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Héma-Québec Increases Donations with Automated and Personalized Communications

Entertainment & Performing Arts

Tourisme Chaudière-Appalaches expands its database with a contest.

Retail

Re-engage Readers with Automated and Strategic Recommendations

What's new in Dialog Insight

Hyper-personalization, without complexity

Join the Dialog Insight community to deliver more value for your customers.

Sépaq boosts its conversion rate by leveraging its existing database.

Results

Making use of its current database

Personalized and automated scenarios

Automatic notifications to existing clients

Personalized follow-ups following purchases

Read also

Organisations

Héma-Québec Increases Donations with Automated and Personalized Communications

Government

Ville de Laval Increases Citizen Engagement through Personalized Newsletters

Entertainment & Performing Arts

A smart dashboard to streamline the management of Mediafilm events

Organisations

Héma-Québec Increases Donations with Automated and Personalized Communications

Entertainment & Performing Arts

Tourisme Chaudière-Appalaches expands its database with a contest.

Retail

Re-engage Readers with Automated and Strategic Recommendations

New at Dialog Insight

Every message, on the right channel, at the right time — automatically.