Reach every contact on the right channel, at the right time

Discover Smart Channel & Omnichannel STO
Stéphanie Veilleux
3 September 2025
News
5 minutes

Build a simple, accessible, and high-performing omnichannel strategy

What if every message could automatically find the right channel and the perfect moment to generate more engagement, more conversions, and more revenue?

With Smart Channel and Omnichannel STO , that’s exactly what you get: two powerful features that turn your campaigns into true performance drivers.

Why did we develop these features?

We know that every customer has their own habits and preferences.

Some open your emails at the office, others respond better to an SMS in the evening. Some love push notifications, while others completely ignore them.

The solution?

At Dialog Insight, we designed a suite of smart tools to make omnichannel marketing simple, accessible, and effective. With Smart Channel and Omnichannel STO, you take your strategy to the next level:

  • Smart Channel automatically selects the most engaging channel for each contact.
  • Omnichannel STO triggers your sends at the moment when your contacts are most receptive.

Together, they eliminate complexity, save you time, and maximize the relevance of every interaction.

Why adopt an omnichannel strategy?

A consistent experience

All your channels speak with one voice, at the right time, strengthening your brand’s credibility.

Greater relevance

Your communications adapt to the behaviors, preferences, and history of each contact, making them useful rather than intrusive.

Higher engagement

Targeted and well-timed interactions strongly boost open rates, clicks, and responses.

More conversions

The combination of the right message, the right channel, and the right timing directly translates into more sales and concrete actions.

Stronger loyalty

Personalized and consistent experiences build a lasting relationship based on trust, encouraging your customers to return more often and stay longer.

Who is it for?

Whether you’re already an omnichannel marketing expert or just getting started, Smart Channel and Omnichannel STO are designed to simplify your work and improve your results.

Want to learn more?

Discover how this smart duo can unlock the full potential of your campaigns. 

Available now

Smart Channel and Omnichannel STO are included in the Grow and Boost plans.

Don’t have access yet?

Find out how your company can benefit from Dialog Insight.

Read also

Security and conformity

Email Marketing and Environmental Impact: Reducing Weight Becomes a Priority

Email marketing is a powerful tool, but its environmental impact is often underestimated. Between data storage, information transfer, and display on devices, every campaign generates a digital footprint. Discover why reducing the weight of your emails is becoming an essential practice and how to optimize your campaigns to reconcile marketing performance with ESG responsibility.

News

Discover RCS (Rich Communication Services)

Upgrade to the next generation of text messaging with richer, more interactive and engaging mobile experiences.

RCS. Create. Launch. Convert.

Customer Data Platform

CRM, CDP, and marketing automation: who does what?

CRM, CDP, and marketing automation are often confused, even though they play very distinct roles. This article clarifies their differences and complementarity, and explains how to combine them to build a high-performing marketing strategy that is truly data-driven.

Omni-Channel Marketing Campaign

Structuring marketing efforts with campaign, are you doing it?

Since a campaign links a goal, one or more topics, then spreads over several channels, nothing prevents marketers to be inspired by that concept.

News

New feature: The Orchestrator

Orchestrate your campaigns more effectively to boost performance and deliver a smoother, more engaging customer experience.

Omni-Channel Marketing Campaign

Customer Loyalty: Turn Buyers into Brand Ambassadors 

Customer loyalty is no longer just about a points program: it's about building a consistent and personalized relationship at every post-purchase stage. This article explores how each interaction can foster engagement and turn a one-time customer into a loyal brand ambassador.