Reach every contact on the right channel, at the right time

Discover Smart Channel & Omnichannel STO
Stéphanie Veilleux
3 September 2025
News
5 minutes

Build a simple, accessible, and high-performing omnichannel strategy

What if every message could automatically find the right channel and the perfect moment to generate more engagement, more conversions, and more revenue?

With Smart Channel and Omnichannel STO , that’s exactly what you get: two powerful features that turn your campaigns into true performance drivers.

Why did we develop these features?

We know that every customer has their own habits and preferences.

Some open your emails at the office, others respond better to an SMS in the evening. Some love push notifications, while others completely ignore them.

The solution?

At Dialog Insight, we designed a suite of smart tools to make omnichannel marketing simple, accessible, and effective. With Smart Channel and Omnichannel STO, you take your strategy to the next level:

  • Smart Channel automatically selects the most engaging channel for each contact.
  • Omnichannel STO triggers your sends at the moment when your contacts are most receptive.

Together, they eliminate complexity, save you time, and maximize the relevance of every interaction.

Why adopt an omnichannel strategy?

A consistent experience

All your channels speak with one voice, at the right time, strengthening your brand’s credibility.

Greater relevance

Your communications adapt to the behaviors, preferences, and history of each contact, making them useful rather than intrusive.

Higher engagement

Targeted and well-timed interactions strongly boost open rates, clicks, and responses.

More conversions

The combination of the right message, the right channel, and the right timing directly translates into more sales and concrete actions.

Stronger loyalty

Personalized and consistent experiences build a lasting relationship based on trust, encouraging your customers to return more often and stay longer.

Who is it for?

Whether you’re already an omnichannel marketing expert or just getting started, Smart Channel and Omnichannel STO are designed to simplify your work and improve your results.

Want to learn more?

Discover how this smart duo can unlock the full potential of your campaigns. 

Available now

Smart Channel and Omnichannel STO are included in the Grow and Boost plans.

Don’t have access yet?

Find out how your company can benefit from Dialog Insight.

Read also

Blog

Interests: How to Improve Campaign Targeting and Personalization

Discover how to use detected interests to refine your audiences and personalize your emails. A practical example shows you how to turn interactions into more relevant communications, without increasing marketing pressure.

News

DiA

Meet DiA, the AI assistant that powers your marketing ambitions.

News

Generate Campaigns and Messages with AI

Bring your campaigns to life, faster.

Omni-Channel Marketing Campaign

How to make Coupons and Discounts work for Your Customers and Your Business

Discounts and coupons are a great way to attract a large generic group of new and existing customers to your store, or a particular sale or promotion.

Omni-Channel Marketing Campaign

What Is RCS? Understanding Rich SMS in Just a Few Minutes

RCS transforms traditional SMS into richer mobile messages that are more visual, interactive, and engaging for customers.

News

Automate Your Data Imports from Google BigQuery with Dialog Insight 

Automate your data imports from Google BigQuery with Dialog Insight. Save time, optimize your marketing campaigns, and enjoy advanced personalization.