Featured

What is RCS messaging?

Learn what RCS messaging is, how it differs from traditional SMS, and why it is becoming a powerful channel for businesses looking to improve mobile engagement, trust, and conversions.
Exemple de message RCS interactif avec image, boutons d'action et contenu enrichi sur téléphone mobile.

Blog

Law 25

The Impact of Law 25 on Consents

In Quebec, Law 25 (formerly Bill 64) modernizes regulations regarding the protection of personal information. In order to provide citizens with better control over their personal information, this law supports companies in the collection and use of this data. Several clarifications are introduced into the Private Sector Act to regulate consent. It is important to fully understand these and to be well prepared to avoid any sanction.

Data Management

How to Identify Your Best Customers Using RFM Segmentation?

There are many marketing concepts around the customer: cost of acquisition, retention, life cycle (also called lifetime value), attrition... In order to optimize their results, many companies choose to implement a segmentation of their customer contact base. Different methods exist, one of the best known methods: RFM segmentation.

Omni-Channel Marketing Campaign

Marketing Strategy for the Holidays: Ideas and Tips for Successful Emails

In 2021, 61% of consumers started their Christmas shopping in November. October is just around the corner, avoid running, avoid the crowd... Get noticed. Be in the inbox of your customers and contacts before the high season!Take advantage of the holiday season to strengthen your relationship with your customers and be part of their Christmas planning.

Security and conformity

Cybersecurity and Protection of Personal Data

With the increase in electronic sharing of personal information on different computer platforms, cybersecurity threats will be more frequent and their consequences will be more serious. Since confidentiality incidents are no longer isolated events, it is important to be ready to deal with them and limit their risks and impact.

Data Management

SSO : Why is Single Sign-On Important?

We are in an era where computer tools with single connections are multiplying and staff turnover is accentuated. Not to mention the sharing of increasingly sensitive data. Managing access and permissions can become a long and complex process. This is why Dialog Insight wants to simplify and secure everything by offering SSO to its customers. Indeed, it is possible to add single sign-on (SSO) for connection to the DI platform.

Law 25

Preparing for the Implementation of Law 25

Law 25 or “An Act to modernize legislative provisions as regards the protection of personal information” will come into force gradually over the next three years. The first deadline to comply is September 22, 2022. It's coming... Are you ready? Here is a summary of the requirements required by this law as of this year.

Personalization

Personalization, a Child’s Play for Grown-Ups!

Personalization positively impacts customer's engagement with a loyalty program and their concentration of purchases. It's the key to relevance, and in 2021, you can't ignore it.

Omni-Channel Marketing Campaign

What Is Mobile Marketing?

Discover all the mobile marketing secrets! Dialog Insight reveals everything you need to know about marketing techniques and solutions tailored to mobile devices.

Omni-Channel Marketing Campaign

BIMI: an Emerging Standard and Its Impact on Your Email Marketing Campaigns

Google has announced that it is getting on board and that its Gmail messaging system will support the BIMI protocol from now on. This announcement will necessarily have a domino effect in the industry. It will allow BIMI to gain momentum and likely become a standard.

Omni-Channel Marketing Campaign

5 Engagement Metrics to Measure the Impact of Your Communications

You'll find that customers who are engaged and loyal to your brand will have a higher engagement rate when you measure it.

Data Management

iOS 15 Is Here: How Apple Update Will Affect Your Email Marketing

The iOS 15 update is making waves in the email marketing world. Dialog Insight helps you prepare for it.

Omni-Channel Marketing Campaign

Customer Database Management: How to Build a Customer Database?

The creation of a customer database is essential for finding new clients, increasing sales and revenues, and for client retention.