Consent and marketing performance: do we really have to choose?

Law 25 or “An Act to modernize legislative provisions as regards the protection of personal information” will come into force gradually over the next three years. The first deadline to comply is September 22, 2022. It's coming... Are you ready? Here is a summary of the requirements required by this law as of this year.

Personalization positively impacts customer's engagement with a loyalty program and their concentration of purchases. It's the key to relevance, and in 2021, you can't ignore it.

Discover all the mobile marketing secrets! Dialog Insight reveals everything you need to know about marketing techniques and solutions tailored to mobile devices.

Google has announced that it is getting on board and that its Gmail messaging system will support the BIMI protocol from now on. This announcement will necessarily have a domino effect in the industry. It will allow BIMI to gain momentum and likely become a standard.

You'll find that customers who are engaged and loyal to your brand will have a higher engagement rate when you measure it.

The iOS 15 update is making waves in the email marketing world. Dialog Insight helps you prepare for it.

The creation of a customer database is essential for finding new clients, increasing sales and revenues, and for client retention.

It's time to shift the focus of your marketing strategies to zero-party and first-party data.

From planning to implementation of distributed marketing, there are 6 key things to consider.

Learn about the SPF, DKIM and DMARC email authentication protocols, why to use them and how to configure them with Dialog Insight.

Do you have a strategy in place to wake up your sleeping contacts and win back their consumer's hearts? Here's how to do it using drip marketing campaign. 

Email delivery is a complex field and the rules for blocking spam are constantly evolving. This often represents a major challenge for companies that find their emails blocked by anti-spam filters. Here are 10 tips from our experts to ensure good email deliverability.