Learn what RCS messaging is, how it differs from traditional SMS, and why it is becoming a powerful channel for businesses looking to improve mobile engagement, trust, and conversions.
Make the best strategic marketing plan with dashboards
The need to put in place effective dashboards, aligned with the company objectives is increasingly present. Thus, they can greatly help companies in strategic decision-making.
Tips to create a successful automated welcome campaign
Welcoming new subscribers is important especially when you want to make a good first impression. That's why our topic of the day is: automated welcome emails.
Taming vocabulary in the world of marketing data management tools
Do you lose yourself in the marketing and technological vocabulary? Do you understand the changing framework that is attached to MarTech? If so, you will love this article!
Measure your emails with these 6 performance indicators
In an era when knowing your customer is paramount, it’s essential to measure our marketing actions to analyze their behaviors towards our messages. To do this, knowledge of key performance indicators is required.
Is it really useful to use personalized images in your communications?
Personalization can be utilized in many ways, one of them being within images. For that reason, Dialog Insight has now added a new feature to its platform: Nifty Images.
Technological evolution is now extremely fast and we can no longer settle for a classic digital marketing. It is essential to follow this evolution and adapt to it if we do not want to be surpassed.
At the time of web 4.0, mobile use has exceeded the use of a desktop computer. It is therefore mandatory for all companies to take the responsive turn, if it is not already done.
Here's part two of our series on marketing multichannel! In this article, you will find 4 new channels that can be automated and personalized in order to achieve optimal communications.
Optimize your email template for anti-spam filters
For those whose job is to send emails, it’s not always simple… With spam filters’ evolution, it’s not always easy to find yourself on the right side of the fence.
Implementing a lead scoring strategy allows you to place your prospects in their purchase cycle. All this in order to focus your efforts where there is the most chance of conversion.
Marketing personas: where to start to define them?
I hope that small and large organizations now recognize the importance of having personas. If you are an organizations that still haven't done that reflection, then this article is for you.
