Consent and marketing performance: do we really have to choose?

In an era when knowing your customer is paramount, it’s essential to measure our marketing actions to analyze their behaviors towards our messages. To do this, knowledge of key performance indicators is required.

It is inevitable that your contact list will change every year; here are some tactics to increase your contact list with qualified prospects.

Personalization can be utilized in many ways, one of them being within images. For that reason, Dialog Insight has now added a new feature to its platform: Nifty Images.

Technological evolution is now extremely fast and we can no longer settle for a classic digital marketing. It is essential to follow this evolution and adapt to it if we do not want to be surpassed.

At the time of web 4.0, mobile use has exceeded the use of a desktop computer. It is therefore mandatory for all companies to take the responsive turn, if it is not already done.

Here's part two of our series on marketing multichannel! In this article, you will find 4 new channels that can be automated and personalized in order to achieve optimal communications.

For those whose job is to send emails, it’s not always simple… With spam filters’ evolution, it’s not always easy to find yourself on the right side of the fence.

Implementing a lead scoring strategy allows you to place your prospects in their purchase cycle. All this in order to focus your efforts where there is the most chance of conversion.

I hope that small and large organizations now recognize the importance of having personas. If you are an organizations that still haven't done that reflection, then this article is for you.

Do you understand the urgency of initiating automation marketing projects? To be effective, organizations need to move from doing automation email to multi-channel automation.

Since a campaign links a goal, one or more topics, then spreads over several channels, nothing prevents marketers to be inspired by that concept.

Communication through video is much more profitable than all other formats available. Let’s praise the potential of video marketing and why it should be used in all phases of the buying process.