What is RCS messaging?

Implementing a lead scoring strategy allows you to place your prospects in their purchase cycle. All this in order to focus your efforts where there is the most chance of conversion.

I hope that small and large organizations now recognize the importance of having personas. If you are an organizations that still haven't done that reflection, then this article is for you.

Do you understand the urgency of initiating automation marketing projects? To be effective, organizations need to move from doing automation email to multi-channel automation.

Since a campaign links a goal, one or more topics, then spreads over several channels, nothing prevents marketers to be inspired by that concept.

Communication through video is much more profitable than all other formats available. Let’s praise the potential of video marketing and why it should be used in all phases of the buying process.

First things first, what’s a spam trap? Simply put, it is an email address that’s used by the good guys to catch the bad guys. If your email get trapped as spam, you’ll get a low deliverability rate. And you don’t want that.

Mobile push notifications have been created in order to intervene in the daily life of an individual. There are several opportune moments when the latter will be inclined to use one or more applications.

Today’s increase in technology usage pushes organizations to find new ways to build the consumer-marketer relationship. Indeed, different channels continue to emerge, such as web push notifications.

We’re living in an era where everybody is flooded daily with wave upon wave of emails and messages. How do you stand out in this digital tsunami? The answer is: keep it simple.

How well are you nurturing your leads and current customers? If not, you are definitely missing out on a great opportunity to leverage the power and potential of marketing automation.

Soon, artificial Intelligence will make email marketing even more powerful. Here’s how!

Looking to reach out and touch your leads and customers in a strategic and engaging way? Sometimes, it is a simple as saying “Thank you.”