Consent and marketing performance: do we really have to choose?

First things first, what’s a spam trap? Simply put, it is an email address that’s used by the good guys to catch the bad guys. If your email get trapped as spam, you’ll get a low deliverability rate. And you don’t want that.

Mobile push notifications have been created in order to intervene in the daily life of an individual. There are several opportune moments when the latter will be inclined to use one or more applications.

Today’s increase in technology usage pushes organizations to find new ways to build the consumer-marketer relationship. Indeed, different channels continue to emerge, such as web push notifications.

We’re living in an era where everybody is flooded daily with wave upon wave of emails and messages. How do you stand out in this digital tsunami? The answer is: keep it simple.

How well are you nurturing your leads and current customers? If not, you are definitely missing out on a great opportunity to leverage the power and potential of marketing automation.

Soon, artificial Intelligence will make email marketing even more powerful. Here’s how!

Looking to reach out and touch your leads and customers in a strategic and engaging way? Sometimes, it is a simple as saying “Thank you.”

You’re probably strapped for time and resources to understand what’s wrong with your A/B testing strategy. There are some common mistakes you should consider before heading to divorce court.

If you’re still duplicating your email campaigns across all market segments and sales readiness, it’s time to stage an intervention. Here are some of the basics to incorporate personalization into your emails.

Many marketers who set up marketing campaigns still drive leads to their website homepage. This means you are basically throwing money out the window. That is why landing pages are so important.

As digital marketers, we invest a lot of money in the design and contents of our email marketing campaigns. However, we can never underestimate the power of a well-crafted, compelling email subject line.

SMS marketing can be a huge untapped opportunity for small and medium-sized businesses that are looking to improve their customer’s journey, through the sales funnel.