What is RCS messaging?

With the sources and quality of information obtained on customers, environments and markets, Big Data can generate indicators to help decision-making. But how can it be used in relationship marketing?

How much personal information are consumers willing to provide? In what circumstances? 

Be ready for the new Canada's Anti-Spam Legislation (CASL - C-28)

Edouard Snowden's revelations about American surveillance and Canada's new anti-spam law are excellent reasons to evaluate your data privacy policies.

In 2019, it is crucial for any good marketer to be proactive. Digital marketing is evolving rapidly, so you will have to do the same.

It is nowadays common to receive a personalized message with our name on it. The problem with everyone using this technique is that it becomes very redundant for consumers.

The issue: Can we send contact database files outside of Canada?

Whether it's to maintain an impeccable sender reputation, or to have a quality list of potential or converted clients, your contact database is like gold.

In this era of “BIG DATA”, it's essential to use the data smartly if you want to reach your customers and prospects effectively.

Several times, we have announced the end of emails. Several times, I was told that my company would not last long. This is our story, the story of emails and Dialog Insight.

Digitalisation allows a diversification of channels but also leads to an increase in the number of competitors in all industries.

Discounts and coupons are a great way to attract a large generic group of new and existing customers to your store, or a particular sale or promotion.