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What is RCS messaging?

Learn what RCS messaging is, how it differs from traditional SMS, and why it is becoming a powerful channel for businesses looking to improve mobile engagement, trust, and conversions.
Exemple de message RCS interactif avec image, boutons d'action et contenu enrichi sur téléphone mobile.

Blog

Data Management

YES, the new anti-spam law applies to you

Be ready for the new Canada's Anti-Spam Legislation (CASL - C-28)

Data Management

5 Golden Rules to Ensure Your Data Security

Edouard Snowden's revelations about American surveillance and Canada's new anti-spam law are excellent reasons to evaluate your data privacy policies.

Omni-Channel Marketing Campaign

Predictive marketing: the new way to engage customers

In 2019, it is crucial for any good marketer to be proactive. Digital marketing is evolving rapidly, so you will have to do the same.

Personalization

Bigger Impact with Better Personalization

It is nowadays common to receive a personalized message with our name on it. The problem with everyone using this technique is that it becomes very redundant for consumers.

Data Management

Storing Customer Data on Servers Outside Canada: Good or Bad Practice?

The issue: Can we send contact database files outside of Canada?

Data Management

7 Tips to Improve Your Acquisition Programs

Whether it's to maintain an impeccable sender reputation, or to have a quality list of potential or converted clients, your contact database is like gold.

Data Management

Data collection and progressive profiling: a winning recipe!

In this era of “BIG DATA”, it's essential to use the data smartly if you want to reach your customers and prospects effectively.

Omni-Channel Marketing Campaign

Email Marketing: A Coming of Age Story

Several times, we have announced the end of emails. Several times, I was told that my company would not last long. This is our story, the story of emails and Dialog Insight.

Omni-Channel Marketing Campaign

Connect Customers to Your Brand With Gamification

Digitalisation allows a diversification of channels but also leads to an increase in the number of competitors in all industries.

Omni-Channel Marketing Campaign

How to make Coupons and Discounts work for Your Customers and Your Business

Discounts and coupons are a great way to attract a large generic group of new and existing customers to your store, or a particular sale or promotion.

Omni-Channel Marketing Campaign

Growing Mobile Usage What’s Your Email Strategy?

It is no surprise that mobile usage in Canada is growing at astounding rates. Did you know that over 62% of Canadians now own a smartphone?

Omni-Channel Marketing Campaign

Fishing: Don’t Get Taken In!

Every day, fraud is perpetrated by unscrupulous individuals. The best way to protect yourself from it is to inform you about the ways these people are reaching you.