Consent and marketing performance: do we really have to choose?

It is nowadays common to receive a personalized message with our name on it. The problem with everyone using this technique is that it becomes very redundant for consumers.

The issue: Can we send contact database files outside of Canada?

Whether it's to maintain an impeccable sender reputation, or to have a quality list of potential or converted clients, your contact database is like gold.

In this era of “BIG DATA”, it's essential to use the data smartly if you want to reach your customers and prospects effectively.

Several times, we have announced the end of emails. Several times, I was told that my company would not last long. This is our story, the story of emails and Dialog Insight.

Digitalisation allows a diversification of channels but also leads to an increase in the number of competitors in all industries.

Discounts and coupons are a great way to attract a large generic group of new and existing customers to your store, or a particular sale or promotion.

It is no surprise that mobile usage in Canada is growing at astounding rates. Did you know that over 62% of Canadians now own a smartphone?

Every day, fraud is perpetrated by unscrupulous individuals. The best way to protect yourself from it is to inform you about the ways these people are reaching you.

Let’s take a look at what you can do to avoid falling into a spam trap and how to get back on track if you do.

A new trend called content marketing is an excellent way to generate demand by showing your talent.

The fight to eliminate spam has led to the new function to report as spam. If you put yourself in the shoes of a marketer who sends promotional messages, this button has something worrying about it...