Maximizing Online Sales Through Automated Abandoned Cart Reminders

Thanks to the integration between Magento and the Dialog Insight platform, Dubois Agrinovation implemented an automated abandoned cart reminder system. This feature increased conversions, personalized customer communications, and generated additional revenue, both in B2B and B2C.

Retail

Results

232

contacts followed up in 1.5 months

conversion rate after abandoned cart reminders

Efficiently Following Up on Abandoned Carts While Avoiding Unnecessary Emails

Dubois Agrinovation sought to reduce online cart abandonment and maximize conversions. A key challenge was preventing emails from being sent when carts were empty, requiring precise configurations between Magento and Dialog Insight.

Automated Abandoned Cart Reminders to Maximize Conversions

Integration Between Magento and Dialog Insight

The Dialog Insight platform was connected via its Magento extension to collect data on abandoned shopping baskets. This included customer information, added products, abandonment time, and the relevant store. These data points enabled the automation and personalization of reminder emails.

Trigger Configuration and Workflow Setup

Teams collaborated to define trigger conditions and design an efficient workflow. A cart was considered abandoned after a predefined period, prompting a first reminder email if the transaction remained incomplete. A second reminder could also be scheduled based on user behavior.

Creating and Sending Automated Emails

Two personalized reminder emails were created, with designs and content tailored to Dubois Agrinovation’s B2B and B2C audiences. These emails included incentives to complete the transaction and personalized details about the abandoned items.

Tracking Conversions and Reminder Results

Tracking and reporting rules were established to analyze reminder performance. In 1.5 months, the conversion rate doubled, generating significant revenue through automated emails.

About Dubois Agrinovation

For over 65 years, Dubois Agrinovation has been providing excellent products, horticultural solutions, and custom irrigation systems for farmers and residential gardeners. Their reputation is built on their team of experienced advisors who are attentive to customer needs.

We were excited to implement this feature, and the abandoned cart reminders allowed us to capture additional sales and boost our conversion rate. Always aiming to better serve our clients, these reminders helped us tailor our offers to our diverse customers, both B2B and B2C.

Laura-Kim Potvin

Marketing and Digital Manager

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Maximize Your Sales Like Dubois Agrinovation by Automating Customer Follow-Ups for Abandoned Online Shopping Carts!

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Maximizing Online Sales Through Automated Abandoned Cart Reminders

Results

Efficiently Following Up on Abandoned Carts While Avoiding Unnecessary Emails

Automated Abandoned Cart Reminders to Maximize Conversions