Héma-Québec Increases Donations with Automated and Personalized Communications

Since implementing these automated campaigns with Dialog Insight, Héma-Québec has observed a significant increase in the retention rate of new donors and their engagement. With an average open rate of 73%, the appointment booking rate for plasma donors has doubled. Additionally, many donors reported being deeply moved by the testimonials from donation recipients included in some of the messages. These personal stories highlighted the concrete and human impact of each donation, further motivating donors to continue their altruistic commitment.
Organisations
Héma-Québec augmente les dons avec des communications automatisées et personnalisées

Results

2
x
increase in the appointment booking rate for plasma donors
73
%
average open rate
25
%
average click-through rate

Increasing Blood and Plasma Donations

Héma-Québec’s primary goal was to increase the number of blood and plasma donations through the automation and personalization of its email communications. Specifically, the organization aimed to personalize communications based on donor profiles to optimize the effectiveness and impact of its marketing campaigns.

Advanced Personalization and Message Automation

Personalized Email Campaign Targeted at New Donors

With the expertise and solution of Dialog Insight, Héma-Québec launched its first personalized email campaign targeted at new donors. This initiative included the development of personalized messages based on individual donor characteristics such as blood type, donation type, age, and gender.

Campagne de courriels personnalisés ciblée pour les nouveaux donneurs

Key Messages

The key messages included a welcome email with an invitation to book an appointment, followed by thank you notes after each donation. To encourage regular donations, reminders emphasizing the importance of the donor’s blood type were sent, along with invitations for additional appointments. After the third donation, donors received a gift as a token of appreciation and were encouraged to share their act of kindness on social media. To strengthen engagement, awareness messages highlighted the importance and impact of each donation. Finally, after the fifth donation, a message was sent encouraging donors to become ambassadors for the cause.

Des messages clés

Increasing Retention Rates of New Donors

The partnership with Dialog Insight allowed Héma-Québec to make significant strides in its digital communications. Thanks to advanced personalization and message automation, the organization not only increased the retention rate of new donors and the number of donations but also strengthened donors' sense of belonging.

Founded in 1998, Héma-Québec's mission is to effectively meet the needs of the Quebec population in terms of blood and human biological products. With a pool of over 208,000 donors and more than 800,000 products distributed annually, the organization plays a crucial role in public health in Quebec.

Augmentation du taux de rétention des nouveaux donneurs
Dialog Insight is an ideal platform to leverage our data. Its modules are versatile and allow us to personalize our emails effectively.
Isabelle Coutu
Isabelle Coutu
Head of Client Experience and Digital Evolution
Héma-Québec Dialog Insight

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