OSE increases customer loyalty through relevant communications

Personalization enables OSE (previously Québec Spectacles) to create a customer experience based on data in order to stand out by focusing on the right information given to the right person.

Entertainment & Performing Arts

Results

variations of the same newsletter

open rate from the first month

average click-through rate

Market the entire offer without losing interest

With more than 40 different venues in the greater Quebec City area, the challenge is to effectively promote all of the shows while arousing the interest of its subscribers.

A personalized customer experience made possible by the efficient use of data

Customer data centralization

A database was specifically created and structured to collect behavioral data from the client's website. An automated import has been set up to keep this information in the contact file up to date.

OSE - Centralisation des données clients

Process Automation

The content of mailings automatically adjusts in response to changes in the show schedule. Automation enabled the client to reduce the risk of errors while saving time.

Personalized recommendations

Data collected from browsing activities and customer profiles is used to personalize email content with show recommendations tailored to each customer.

OSE - Recommandations personnalisées - Copie

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OSE increases customer loyalty through relevant communications

Results

Market the entire offer without losing interest