Customer data

Advanced personalization

Every customer is different and requires a personalized experience

Personnalisation_avancée Personnalisation_avancée

Vision

Generate powerful personalized communications

Regardless of your strategic and business objectives, use Dialog Insight’s advanced personalization to enrich brand experiences. Whether it is to recommend product based on transactions, re-engage inactive contacts, or send hyper-personalized content, our solution will be able to support you.

Select your content according to your segments, and let Dialog Insight generate your targeted communications. Whether through automation functions or simple editing tools, there is no limit to what you will be able to personalize.

Features

Segmentation tools

Use all customer knowledge to target your communications

Generate highly accurate customer segments to target the appropriate customers for your automated, weekly or ad hoc campaigns, based on all the data available on Dialog Insight.

The more data you store, the more you will be able to communicate the right message to the right person, at the right time and on the right channel.

Centralize all your business data and start giving your customers an experience like never before!

Identification by persona

Recognize your contacts based on personas

Identify the criteria for your personas and let Dialog Insight tell you which contacts are associated with them. Go even beyond and create segments with personas or just target personas for your communication campaigns.

You will be able to rally your segment-based planning with the use of our solution.

Indicators – Scoring

Use scoring functions to qualify your contacts

Turn your raw data into score. Whether to establish the level of customer (silver, platinum, gold, etc.) or to calculate according to behavior (purchases made in the last 6 months, product categories visited, etc.), we transform data knowledge into powerful indicators.

Do not miss any opportunity to recognize your top customers and target them with exclusive offers!

It doesn’t stop there!
You will also have access to:

  • Geotargeting
  • Advanced segmentation on all data
  • Scheduling of offers
  • Product recommendation
  • Generation of automated messages
  • Customization from an Excel file
  • SQL queries
  • Automated trigger

Technical details
Discover all the features of Dialog Insight

Do you want to know more about our features? Download our complete list to get an overview of the capabilities of our technology.

Download the complete list of features