Consent and marketing performance: do we really have to choose?

Hands down, email is the easiest medium to test for effectiveness. Here are some examples of tests that we recommend to help you achieve optimal results.

It’s no secret that attracting a new customer costs more than increasing the value of an existing customer.

Deviding your list to make a mailing is important. This ensures that the content presented to recipients is relevant to them. But do you know all the ways to segment your list?

Generating traffic in stores is often a goal to be achieved in retail stores. In addition to traditional advertising, the web can also do this very well. Here are a few examples.

What’s the point of sending emails to your clients if they don’t receive them? There are several factors that can affect the delivery of your email messages.

Click through for steps to optimize your email for mobile...