With abandoned cart notifications, "Les Librairies" boosts conversions.

LIQ was successful in increasing sales through the implementation of an automated process of personalized reminders based on website transactional data.

Retail

Results

52.7

average of open rate

19.6

average click-through rate

sales made after the notifications

Lost opportunities for profit

Online book sales have significantly increased as a result of the lockdown brought on by the pandemic. Sadly, there are a lot of unfinished transactions that don’t get followed up on to encourage completion of the purchase, which means missed revenue opportunities.

Cutting-edge connectivity to fully exploit transactional data

Automated and personalized follow-up

Customers who leave items in their shopping cart are automatically reminded that they will be invited to complete their purchase the following day. This automation aims to motivate customers to buy. The product(s) information is included in the email.

Les Librairies - Relance automatisée et personnalisée - Copie

Data exploitation and targeting

To ensure consistent updating, data is synchronized twice daily. Forgotten shopping carts are identified by cross-referencing product data with the items in the basket. Individuals who have an account on the trading platform are targeted by this process.

Les Librairies - Exploitation de la donnée et ciblage - Copie

“We were already overjoyed with the results (ROI) of our weekly newsletter, which is packed with content and personalized based on clients’ literary preferences. The forgotten basket solution provided by Dialogue Insight allowed us to make an impressive return on our license and recover those customers who stumbled during a transaction that we put a lot of effort into generating. The project was completed quickly and easily, and the ROI was immediate.”

Jean-Benoît Dumais

General manager

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With abandoned cart notifications, "Les Librairies" boosts conversions.

Results

Lost opportunities for profit