Consent and marketing performance: do we really have to choose?

What are the best strategies when it comes to email subjects? What is the ideal subject length? Should it be personalized? These are some of the mysteries of the modern marketers.

Consumers are using different channels to make purchase and they all cross roads at some point. Businesses have no other choices than to adapt their strategy to become omnichannel.

Effective call-to actions in emails are crucial to reach your goal of client engagement. A few simple improvements can result in an important increase in click rates and possibly in your ROI.

Are you one of those who believe automation could take you more time than it could save you time? Your automation strategy does not need to be complicated.

Have you ever noticed how we are solicited with contests, quizzes and competitions? The reason why they are so many is that they work!

You may have already received emails asking you to confirm your subscriptions to continue to receive them. From a marketing point of view, what are the results you can expect with this type of mailing?

Has personalized marketing become a science? Which of marketing or technology is really responsible for the "data culture"?

With the sources and quality of information obtained on customers, environments and markets, Big Data can generate indicators to help decision-making. But how can it be used in relationship marketing?

How much personal information are consumers willing to provide? In what circumstances? 

Be ready for the new Canada's Anti-Spam Legislation (CASL - C-28)

Edouard Snowden's revelations about American surveillance and Canada's new anti-spam law are excellent reasons to evaluate your data privacy policies.

In 2019, it is crucial for any good marketer to be proactive. Digital marketing is evolving rapidly, so you will have to do the same.