What is RCS messaging?

Over the last 6 months we observed that mobile open rates are higher than desktop open rates. Are your mobile adaptation efforts worth all the work?

“Personalization is too difficult!” This is something you must have heard many times. But is it really that complicated? In truth, it all depends of what you already have and what you want to do.

In a very competitive market, what is the best approach to convert a product and service company into a client oriented company?

What are the best strategies when it comes to email subjects? What is the ideal subject length? Should it be personalized? These are some of the mysteries of the modern marketers.

Consumers are using different channels to make purchase and they all cross roads at some point. Businesses have no other choices than to adapt their strategy to become omnichannel.

Effective call-to actions in emails are crucial to reach your goal of client engagement. A few simple improvements can result in an important increase in click rates and possibly in your ROI.

Are you one of those who believe automation could take you more time than it could save you time? Your automation strategy does not need to be complicated.

Have you ever noticed how we are solicited with contests, quizzes and competitions? The reason why they are so many is that they work!

You may have already received emails asking you to confirm your subscriptions to continue to receive them. From a marketing point of view, what are the results you can expect with this type of mailing?

Has personalized marketing become a science? Which of marketing or technology is really responsible for the "data culture"?

With the sources and quality of information obtained on customers, environments and markets, Big Data can generate indicators to help decision-making. But how can it be used in relationship marketing?

How much personal information are consumers willing to provide? In what circumstances?